1. Telling Your Story with Infographics
Courtney Cunningham, Managing Partner

2. Why use an infographic?
We learn visually-- 65% of humans are are visual learners. We process information based upon what we see.
We process images 60,000 times faster than information in text
Are 30 times more likely to be read than text

3. Design to your target audience.
Who is your audience?
Why are they your audience?
People interested in affordable housing?
Developers
Tenants
Government agencies
Investment banks
Commercial banks

4. Communicate one idea. Use short, compelling points on one topic
People have very short attention spans
Bombarded with information all day, everyday
If you are communicating about multiple ideas, people will lose interest

5. Grab attention. Make them look.
You are interrupting, so interrupt!
Great headlines or graphics grab attention.
Use striking color
Use humor
Find the pony

6. Keep it simple. Less is more Keep the graphics simple
Easy to understand
Follow a logical order
Outside industry reviewer

7. Readability is key to engagement.
Thirty-eight percent of visitors to webpages do not engage with content at all (Chartbeat for Slate)
Optimize for platform where your target consumes content
Sans serif fonts are best for short copy like infographics

8. Good writing matters. Very short text has to be well written.
“Developers need subsidy funds because costs to build affordable housing are the same as market rate.” (second image)
Tells you why developers need tax credits instead of telling you that developers apply for tax credits from states.

9. Best uses of infographics.
In marketing campaigns
To convey results of surveys, studies and whitepapers
To convey information to the media
To engage with target audiences on social media

10. Accessibility Considerations.
Increased litigation under ADA Title II and the Rehabilitation Act of 1973 Section 504
Public entities are required to provide effective communications regardless of the medium chosen for communications
Alt tags; works with screen readers; descriptive audio; text alternative; creative the infographic using HTML and cascading sheets instead of saving as an image

11. Questions?