1. Ensuring sustainability and impact of projects
Policy-to-project-to-policy Conference
Copenhagen| 28 April 2016 Ilze Ciganska, Managing Authority/ Joint Secretariat

2. How to facilitate the durability of outcomes
Clear objectives and focus
Timing of projects and activities
Promote activities that are likely to create durable outcomes
Cooperation with other projects to multiply effect
Knowing and involving the target group and end users
Projects funded within the BSR Programme contributed to implementation of all three objectives of the EUSBSR. The analysis of project results allowed to draw some overall conclusions regarding the durability of outputs and factors that influence that.
The clearer is the focus of the planned activities, the easier it is to reach durable results.
Projects linked to the strategies and policies, and targeting actual topics are likely to be more successful. →
If the topic is relevant, policy makers will be most likely to use the information/analysis/results produced
Develop a structured exchange between projects and PAC. Use projects to provide input to policy discussions, policy change.
The involvement of end users and target group is seen as decisive for the take-up of project results.
Policy-to-project-to-policy Conference, Copenhagen| 28 Apr 2016

3. Know your target groups and have them on board
Who will
use your outputs?
Who can benefit from the project?
Who is interested in what you develop?
Knowing your target groups: Whom to target with your activities?
Who will use your outputs?
Who can directly benefit from the project?
Who is or should be interested in what you develop – outside the project community?
Which decision makers do you have to address and convince to make your project outcomes useful for the Baltic Sea Region?
Who are the decision makers?
Policy-to-project-to-policy Conference, Copenhagen| 28 Apr 2016

4. Ensuring sustainability and impact of projects
Ilze Ciganska
Project Officer
Managing Authority/ Joint Secretariat Phone +49/