1. Making the most of Bike-to-Work Month

2. Want folks to bicycle commute?

3. We’ve got to show ‘em the way…
Give 3 feet!

4. But what is the way?
Route mapping – an campaign featuring Google maps w/tips from local bicycle commuters
TO four work zones
FROM four neighborhoods
Commuter assistance with multi-modal route mapping at the local farmers market booth year round

5. We engaged all month and certainly on Bike-to-Work Day!

6. Our website launched in May!
just in case you didn’t know 

7. And we followed up in June with a course: Cycling Traffic Skills 101

8. 1. From Normaltown to work…

10. Shared on our facebook pages

11. From Dudley Park to work…

12. Postcards sent to our member list + friends + partners

13. And never forget Congressional Reps + the Mayor and Commission
Mayor Nancy Denson
City Hall
Athens, Georgia 30606

14. Invited our targets via social media

15. ~60 folks came to the rally!

16. 2. Commuter Assistance year round
Sign up for free nonprofit spot once/month at the local farmers market
Offer multi-modal route mapping assistance on a map on an easel
Offer ABC quick check and bike fix it tips using bike on a work stand

17. Find your local market
(34,000 visitors in 2009 season)

18. Draw routes on a display map

19. Educate about multiple modes

20. Recruit volunteers to join the talk

21. Invite fans via social media

22. Enjoy market day, make it fun

23. Talk up the recycling program

24. Making the most, by the numbers
Mapping campaign via listserv = 270
Federation of neighborhoods listserv = 4x100s
Snail mail = 100
Bike to work day rally = 60
Facebook = 15,352
BikeAthens=477; Jittery Joes=2,377; Earth Fare=1556; The Hub= 459, Clean Air Campaign=1,184; LAB 3,770; Flagpole=3,868; GaBikes!=573; Loco’s, 5 Star, DePalmas=1,088
Market day = 34,000 annually

25. So what does all that get you?
Reputation as an organization that is there to help year round
Puts a face with the resource and builds trust
Bicycle Friendly Business and Bicycle Friendly Community
More informed, confident, and dare I say it, happy bicycle commuters

26. See you in May and at the market! Tracie Sanchez, BikeAthens, 2011