1. Erasmus+ The Key to Successful International Entrepreneurship
The Key to Successful International Entrepreneurship
Masaryk's business academy Jičín
CZECH REPUBLIC

2. Denisa Staňková , Terezie Šimůnková
… PRO RADOST Z JÍZDY NA KOLE
Denisa Staňková , Terezie Šimůnková

3. Table of contents Company in general History Export Department Cycling
SWOT analysis
Characteristic strengths and weaknesses of the company

4. Company in general Network specialist cycling stores
Operator – Merida Czech
Company is located in the Czech republic
Franchising concept
14 stores and in each of them there are approximately 4 employees (2 sellers and 2 servismen)

6. History 1997 – wholesale Merida 2010 – concept Cyklo Point
2012 – opening Cyklo Point in Jičín

7. Export Focuses mainly on the Czech republic Export to Slovakia
Partners- MERIDA CZECH
Store size
Store (50 m2)
2 warehouses each (30m2)
workshop (20 m2)

8. Ownership structure
Owner
Shop - Assistant
Servisman
Team-worker

9. Department Bikes Bicycle accessories Service
Cross-country skis + high quality service

10. Cycling
Cyclo point offers: mountain, road, cross, city bikes and bikes for kids and for women and freeride bikes
It is possible to buy the frames of the bikes
They offer components like for example mudgards, pedals

12. Cycling accessories Cycling helmet, bags, gloves, tools, shoes,
clothes and many others

13. Service
They provide guarantee service and service without guarantee

14. Cross-country skiing

15. Customers Target group:
Sportsman – cycling, cross – country skiing (depends on your interests)
Even for new people who want to start these activities

16. SWOT analysis Strengths Weaknesses Opportunities Threats
Indoor environment
Strengths
Weaknesses
External environment
Opportunities
Threats

17. Indoor environment Strengths Weaknesses - Staff loyalty
- Positive customer references
- Staff loyalty
- Well secured and efficient service
- E-shop
Weaknesses
- Small space in the shop
- A lot of cyclo stores in the city / 4 stores for people
- The lack of qualified employees

18. External environment Opportunities Threats
- Ensure long-term customer fidelity
- Get more servismen
- Get more space in the store
Threats
- New competition
- Possible decline of the quality of the bicycles / skis service
- The problem of the incompetency of local staff

19. Charakteristics of strenghts and weaknesses of the company
Staff loyalty
Service
Poor quality of some employees

20. Source
Cyklo Point in Jičín