1. Data Analytics → Demystified
Patrick Doyle, Global Public Safety Practice Manager
Disruptive Trends in Public Safety Technology Symposium
May 23, 2017

2. What Does Data Analytics Do?
“Finds usefulness in the otherwise not obvious among everyday life.”

3. The Big Gear is Answers
Data

4. The Second Gear is the Question
Analytics

5. The Third Gear is the Correct Answer
Data
Analytics
Answer

6. 1. 7/8 – 5/8 = 2/8 X -2 points Divide to simplify! 2/8 = 1/4
Remember This?
Grade 4 Math Homework
1. 7/8 – 5/8 = 2/8
X -2 points
Divide to simplify!
2/8 = 1/4

7. Data Analytics: Not so Scary After All
Understand the Business Issue
Scope the Data
Exploratory Analysis
Define Variables
Validate Definitions
Preliminary Statistical Analysis
Create Models and Methods
Test and Create Product
Measure, Monitor, Reexamine

8. Don’t be intimidated: It Isn’t Magic – It’s Method-
Update Infrastructure
Create Data Products
Monitor, Measure,
Analyze and Improve
Join the raw data in Hadoop to a single de-normalized table
Validate de
normalized columnar
table definitions •
Dashboards
ETL Analysis
as Tableau,
Decision
Point
Create Models
Predictive
Analytics
Statistical Analysis
Define
Variables
Regression
and
Clustering
Check
Models
Understand Business Issue
Map Data Sources (Structured, Unstructured, Frequency, Availability, etc.)
Manual Discovery and Understanding
Ingest Multiple Data Sources
Join Raw Data into a Single Denormalized Table
Validate Denormalized Table Definitions
EDA (Exploratory Data Analysis)
Preliminary Statistical Analysis using R, Python, SAS, Spark, etc.
Identify Variables Relevancy
Define Samples
Create and Define Variables
Choose Statistical Methodology (Predictive, Linear Regression, Clustering, Bayesian, etc.)
Run Models
Test Models using Best Methodology
Decision Point
BI Analytics
Data Warehouse
Visualization Tools
Create Data Product
Dashboard
Predictive Analytics
Prescriptive Process
Validate Data Product
Production Implementation
Create Data Products into Production
Create Web Service
REST API
Monitor, Measure
Implementation
Modeling & Analytics
Analytic Design & Data Exploration
Key
Finding Questions for Your Answers

9. It’s About the Data!

10. Questions You Can Ask Your Answers:
DID IT IS IT WILL IT
What is happening?
Why does something happen?
How does it happen?
To whom does it happen?
Does it happen only when something else happens, or doesn’t happen?
Can I prevent it from happening?

11. Advanced Data Analytics Example
Protection against potential threats to the US while facilitating commerce and people-flow through our nation’s border crossings.
Daily:
Largest Oracle data warehouse in the world
1.3 billion transactions
One million passengers and pedestrians
700,000 unique queries
65,000 truck, rail, and sea containers
Seizes 13,717 pounds of drugs
600 USDA interceptions
470 refusals of entry at our ports of entry
61 arrests of criminals at ports of entry
Data
Analytics
Answer

12. Complex Processes Reveal Powerfully Simple Answers.
Unisys Analytics:
Complex Processes Reveal Powerfully Simple Answers.