1. Public Relations and The Professional School Counselor

2. What Is School Public Relations?
Establishing and promoting partnerships in the community
Conveying information about effective school practices
NW Regional Educational Laboratory

3. Functions Of School Public Relations
Promotes community input
Anticipates image problems and provide solutions
Acts as key contacts for the media
Designs objective, informational materials for budget and bond issue campaigns
NW Regional Educational Laboratory

4. Functions Of School Public Relations
Designs all levels of communications
Conducts public relations research Interprets survey results for management
Creates avenues for student/staff recognition
NW Regional Educational Laboratory

5. Public Relations For School Counselors
Determine how you will position yourself
Make your students, parents, and community promises that you can keep
Build your image on positive ideas
School Promotion, Publicity, and Public Relations

6. Designing A School Public Relations Plan
Find out what the public is saying
Develop a strategic school counselor plan and program
Form a public relations committee
Use data to develop a PR plan

7. School Public Relations Strategies
Should address parent feelings
Should provide knowledge and information
Determine need and provide value for stakeholders

8. Successful School Public Relations
Leadership
All school staff
School facility
Communications
Parents
Business
Voters with no children
NW Regional Educational Laboratory

9. Obstacles Convincing administration and teachers Cost
Lack of active participation
Unrealistic goals

10. School PR Benefits Explains the real functions of educators
Helps provide direction for a student centered school
Has a cumulative effect
School Promotion, Publicity, and Public Relations

11. Benefits Of School Public Relations
Establishes objectives, procedures, and practices to meet the needs of the school
Explains facts about the school that might not be known
School Promotion, Publicity, and Public Relations

12. School Counseling Program Image
Shaped by public perception
Image depends on the different subjective experiences of the people who interact with the services
Good image is critical
Public Relations Toolbox