1. Source: NRS MAG + total Fall 2015/Spring 2016
Monthly reading of Magazines in Finland, Spring Finnish Periodical Publishers’ Association
Source: NRS MAG + total Fall 2015/Spring 2016

2. Source: NRS MAG + total Fall 2015/Spring 2016
80 % of Finns read print magazines monthly. Print is still the favourite medium of consuming magazine media contents in all age groups.
Source: NRS MAG + total Fall 2015/Spring 2016

3. Source: NRS MAG + total Fall 2015/Spring 2016
Monthly reading of print magazines in Finland, Spring 2016, % of population
Source: NRS MAG + total Fall 2015/Spring 2016

4. Source: NRS MAG + total Fall 2015/Spring 2016
18–24 year old readers consume more magazine media content on a computer compared to the whole population % of them read magazines monthly on their desktop/laptop.
Source: NRS MAG + total Fall 2015/Spring 2016

5. Source: NRS MAG + total Fall 2015/Spring 2016
Monthly reading of magazines on desktop/laptop in Finland, Spring 2016, % of population
Source: NRS MAG + total Fall 2015/Spring 2016

6. Source: NRS MAG + total Fall 2015/Spring 2016
Audiences in digital magazine media shift from desktop/laptop to mobile and tablet.
Source: NRS MAG + total Fall 2015/Spring 2016

7. Source: NRS MAG + total Fall 2015/Spring 2016
26 % of Finns use magazine media contents monthly on mobile, and even 50 % of young people aged 12–17 do so. That’s more than ever before.
Source: NRS MAG + total Fall 2015/Spring 2016

8. Source: NRS MAG + total Fall 2015/Spring 2016
Monthly reading of magazines on mobile in Finland, Spring 2016, % of population
Source: NRS MAG + total Fall 2015/Spring 2016

9. Source: NRS MAG + total Fall 2015/Spring 2016
Reading magazines via tablet/e-reader is also at it’s peak. In 5 years the monthly reading of magazines in tablets has gone up from 1 % to 19 %. The most eager readers via tablet are people aged 35–44.
Source: NRS MAG + total Fall 2015/Spring 2016

10. Source: NRS MAG + total Fall 2015/Spring 2016
Monthly reading of magazines via tablet/e-reader in Finland, Spring 2016, % of population
Source: NRS MAG + total Fall 2015/Spring 2016

11. Source: NRS Researches, Spring 2011–Spring 2016
Monthly reading of magazines on different platforms in Finland, 2011–2016, % of population
Source: NRS Researches, Spring 2011–Spring 2016

12. Source: NRS MAG + total Fall 2015/Spring 2016
Monthly reading of magazines on different platforms in Finland, Spring 2016, % of population
Source: NRS MAG + total Fall 2015/Spring 2016

13. More information on Finnish magazines www.ratecards.fi