1. Digital Marketing Strategy

2. Digital Marketing Strategy
Online Marketing: ways of promoting your business using different channels
Search
Video
Social Media
Display
It’s all about being present in the right outlet at the right time.

3. 3 Types of Media for Online Marketing
Paid: Ads
Owned Media: Website, , Blogs
Earned Media: Organic (less structured) and includes Social Media, mentions on other Blogs and Articles.

4. Online Marketing Strategies
Business
Customer
Marketing

5. Strategies Business Customer Mission Statement Objectives
Value Proposition
Elevator Pitch
Reach to the correct audience
Understand the audience
Understand where to FIND your audience

6. Strategies Marketing Business Plan Market Perception Target Market
Digital Technology Usage
Channels
There are goals for every audience segment
Last strategy to be built but constantly being improved

7. Exploring Digital Marketing
Definitions & Terminology

8. Terminology
Bounce Rate- A percentage of visitors who arrived at your site but left after visiting only (1) page.
Abandonment- When a user does not complete the goal you’ve intended for them
Conversion Rate- The percentage of visitors who entered into an experience and completed the goal.
Cost Per Acquisition (CPA)- How much it goes per goal completion

9. Components of Digital Marketing
SEO: Google
Search Marketing: Ad Words
Social Media: Facebook
Video: Youtube

10. Other Facts By 2010 mobile ads spending increased by 90% each year
Search: is the #1 form of how consumers make decisions
effective before, now it has to have a mobile landscape
Marketing Automation: creates custom ads specific for the consumer and what they’ve search previously
Content Marketing: Building high value content for audiences, can generate significant ROI