1. Marketing Communications Update
May 1, 2017
Marketing Communications Update
Kristina foster
water marketing communications manager

2. ACE17 – Pennsylvania Convention Center, June 11 – 14, Booth 2315
40x40’ booth
Gold Sponsorship: Shuttle buses
2 Conference Presentations:
Capturing Leaks Thru AMI
Presenters: Tom Galuska-Senior Product Manager-Sensus, a Xylem brand; Steve Riddle-Distribution Manager-Bolton Point Water System
Presentation Date and Time: 6/13/2017 3:00 - 3:30 p.m.
Measure Smarter, Not Harder
Presenters: Dan Harris-Product Marketing Manager – Sensus, a Xylem brand; Mark Moore-Utility Controller-City of Fairmont, WV
Presentation Date and Time: 6/13/2017 4:00 - 4:30 p.m.

3. ACE17 Floorplan

6. Demo stations with computer screens
ally shower head demo (takes up full tower) OMNI / Smart Gateway / pressure profile (one tower side) Sensus Analytics/Logic/Customer Portal (two demo areas allocated – full tower) Demo Lab/DM/2 way network (two screens, one tower side) Smart Lighting (one tower side) Non-Revenue Water (one tower side) Kaon (tablets on each table) Services (roaming service expert w/ tablet)

7. Products (physical) Ally (at demo station) SmartPoint 510M
Base station
SmartPoint 510M
SmartPoint 520M
iPERL
OMNI (at demo station)
Smart Gateway (at demo station)
FL 6500
Permalog
VantagePoint (at demo station)

8. Customer Event Monday, June 12, 2017 6:30 – 9:30pm
Battleship New Jersey (most decorated US battleship!)
Entertainment:
Tours of deck and officer’s quarters/museum by veterans
Photography
Food and drinks
Invitations issued via . If you have customers you would like to invite, please send name, utility name, and address to so they can be added to the list.

9. Pre-Show Promotion
Full Page Print Ads – AWWA Journal, WaterWorld Magazine Tech Spotlight – WaterWorld Magazine, Water & Finance Management Web Display Ads – Programmatic, Water Online, WaterWorld, AWWA ACE17 Landing Page - events/events/ace17-event- details/

10. Pre-Show Promotion (Con’t)
Sensus Promotion: Sales – Personalized Outlook ACE Conference s – April 6th – Initial Invite (Full Booth) April 18th – Smart Metering May 5th – Lighting May 16th – SaaS May 30th – Software June 9th – Spot the Bus Customer Event s – April 27th – Initial Sent May 10th – Follow-Up May 27th – Final Follow-Up Third party Promotion: AWWA pre-ACE WaterWorld pre-ACE Water & Waste Digest pre-ACE Water & Finance Management pre-ACE Social Media

11. On Site Promotion 3 branded shuttle buses
2 page spread in conference program
Inclusion in conference signage
Social media promo

12. REACH 2017, Hilton Anatole, Dallas, TX
October 22–25, 2017 Website is live now: Call for abstracts open: Reach Awards nominations open: Sensus Water has two tracks, plus Xylem has 1 – 2 tracks

13. Kaon Demo Tour
dex.html

14. Questions?