1. How Coremetrics is Priced
IBM EMM
How Coremetrics is Priced

2. Product Specific Details
What we will cover
Overview
Portfolio Structure
Metrics
Product Specific Details

3. We encourage you to engage the IBM team EARLY in the sales cycle
Where are the prices?
No spreadsheets, .pdf
For IBM Business Partners, an IBM seller needs to price (ask your Channel Manager for introduction)
We encourage you to engage the IBM team EARLY in the sales cycle 3

4. Pricing metrics Digital Marketing and Analytics IBM
Million Server Calls
Client ID
Million Marketing Impressions
Marketing Spend in currency(e.g., K USD, 100K Yen)
Sales Revenue in currency (e.g., 100K USD, 1M Yen)

5. Coremetrics packaging includes:
IBM Coremetrics Web Analytics
IBM Coremetrics Intelligent Offer
IBM Coremetrics Social Analytics
IBM Coremetrics Impression Attribution
IBM Coremetrics Lifecycle
IBM Coremetrics Multichannel Analytics
IBM Coremetrics Enterprise Analytics
IBM Coremetrics Search Marketing
IBM Coremetrics LIV
IBM Coremetrics AdTarget
IBM Unica Optimization
IBM Unica MailboxIQ
IBM Unica Marketing Operations OnDemand
Analytics Standard Services
IBM Coremetrics Explore
IBM Coremetrics Benchmark
IBM Coremetrics Monitor
IBM Coremetrics Export
IBM Coremetrics Digital Data Exchange
Report Module for Websphere Commerce
Enterprise Dashboard
Multi-byte (migration fee applies)
Import
Import Multichannel
Import Visitor Registration Fields
Data Extensions

6. What is MMSC?
Million Monthly Server Calls (MMSC): one (1) Million Server Calls per month. A "Server Call" represents a client tagged, tracked visitor initiated event that passes data to the Program and is processed for one profile or Client ID. A server call processed by multiple profiles or Client IDs will be counted as a unique server call for each.
To get a good idea of the number of server calls that you need to purchase, take the page views and calculate this by This is not an exact science, but it’s a way to ensure that an appropriate contract is purchased.

7. Part types Subscription parts
Monthly tracking (e.g., “I get x MSCs per month)
Overage – associated with most subscription parts
Daily fee for partial month – to bill from provisioning to end of month (all billing periods aligned to end of month)
Service Level Agreement
Separate signed addendum
No additional fee, but part number must be added to quote if approved

8. Part types (continued)
Set-up parts
One-time Set Up –fixed fee
ONLY incurred for new customer’s first purchase
On-demand Setup – priced in advance, billed when provisioned
Pay Per Use – priced in advance, billed when used
For consumption based

9. Million Server Call Overage “Smoothing” period (Coremetrics specific)
Standard Smoothing is by Calendar Quarter
Smoothing period is per calendar quarter only
better predictability and budgeting
Example - customer subscribes to 10 MSCs per month. Their usage is as follows:
January: 9, February 9, March 14 = 32 total which is 2 over licensed volume of 3x10 MSC = 30.
 April Overage invoice will be 2 MSCs
Custom smoothing periods are available (e.g. 6 or 12 months)

10. Product Specific Details

11. Coremetrics main products and charge metrics
Offering
Charge Metric
One time fee?
IBM Coremetrics Web Analytics
Million Server Calls
Yes
Explore, Additional Reports -
Additional Report Segments
Additional Marketing Attribution Windows (backward looking)
Additional Entity ID Usage
Entity ID
Analytics add-ons
IBM Coremetrics Enterprise Analytics
IBM Coremetrics Lifecyle
IBM Coremetrics Social Analytics
IBM Coremetrics Multichannel Analytics
IBM Coremetrics Impression Attribution
Million Marketing Impressions
Digital Marketing Execution Applications
IBM Coremetrics LIV
IBM Coremetrics AdTarget
IBM Coremetrics Search Marketing
Marketing Spend
IBM Coremetrics Intelligent Offer
Sales Revenue

12. IBM Coremetrics Web Analytics
Included via Entitlements
Standard Services (Analytics)
Up to 50 Client IDs (determined by IBM)
50 Explore Reports
10 Report Segments
5 Attribution Windows
Real-time (Monitor)
Benchmark
LIVE Profiles
Export
Multi-site roll-ups (Enterprise Dashboards)
Data feeds (Coremetrics Export)
Multi-Byte support (BUT: fee applies for migrations from single byte)
Implementation Services for 1 Entity ID
Charge metrics:
Million Server Calls per month
One Time Fee for New Clients (fixed price) 12

13. Additional Entity IDs Usage
What is the Charge?
Monthly Service Fee
Price per Entity ID per Month beyond the first 50 at account level
IBM Coremetrics Web Analytics Additional Entity ID Usage
Set-up Fees
Implementation services per additional Entity ID
Can be ordered up-front (set-up) in addition to adding to contract for future use (On-Demand Set Up)
IBM Coremetrics Web Analytics Additional Entity ID Implementation 13

14. Multichannel Analytics
What’s included?
Import multichannel
Import visitor registrations
Charge metrics:
Million Server Calls per Month
The Parts
Two separate parts – for 1 Data Extension or for 10 Data Extensions
These are NON ADDITIVE (e.g., 11 is not an option) 14

15. The Coremetrics Configurator and Part Selector
1. Select products and quantities
2. View “parts list” and enter parts into SQO for a quote

16. What are the details of the product's pricing structure, including implementation, training and product?
IBM's Web Analytics offering by default includes a complete enterprise solution at a single price point including data warehouse level granularity, ad hoc exploration, real time stats, data exports to customer site, benchmarks. dashboarding, business user reporting, implementation services, new client education, and much more.
Pricing is based on Monthly Million Server calls for the core offering.
IBM's tightly integrated digital marketing optimization applications are priced separately and include:
Search Marketing — bid management.
Intelligent Offer — recommendations.
LIV — targeting.
AdTarget — display ad targeting.
Impression Attribution — off-site impression analytics.
Social Analytics — for monitoring and ROI analysis.
Lifecycle — for measuring the digital journey of customers across milestone over time.
Multichannel Analytics — for offline analytics.
SEO — native agency services.

17. Cost per year — on-demand
What is the approximate cost per year for the SaaS version of the product to support a comprehensive web analytics solution (including reporting, dashboards, segmentation, ad hoc analysis, and access to individual level visitor data)?
For the purposes of cost discussion, the following site categories were used:
* Small site (1 million to 2 million page views per month). * Medium site (50 million to 250 million page views per month). * Large site (250 million-plus page views per month).

18. Cost per year — on-demand
Annual list prices that include all of the functionalities mentioned on the left and many more start at:
Small sites start at $8,000 — $12,000 per year.
Medium sites start at $95,000 per year.
Large sites start at $250,000 per year.
This is list pricing and does not reflect sales discounting practices.