1. MeYou Health
Ellen Cole | Business 550

2. Company Overview
MeYou Health, Inc. is a social well-being company dedicated to creating engaging products that help people live
healthier, happier lives
Founded by Chris Cartter in partnership with Healthways
Headquartered in Boston, Massachusetts and is privately held
Founded in 2009 with the goal of transforming traditional health and wellness programs into social, digital well-being products that help people live healthier, happier lives
Customers include major health plans, employers, brokers and individual employees

3. Business Process
Goal: Reduce employers and employees health care costs
Solution: Web and mobile products that use social networks as support systems to enhance the well-being of individuals and corporate employees
Methodology: use design thinking in tandem with a business model based on the notion that social networks can improve well-being and help people help themselves

4. Business Process – Design Thinking

5. Empathize (Strategy)
Founders understood the powers of virtual networks to change lives and achieve change
Big entrepreneurial opportunities lay in improving health using on-line networks
Drive innovation by developing engaging, consumer-based web and mobile applications
Challenge: “How to engage people in anything to do with their well-being”

6. Define (Strategy)
Access to large amounts of data and sophisticated algorithms for predicting and managing health
Sought out more humanistic approach to understanding the data and connecting people to facilitate change
Use of interactive interviews and projective techniques to develop seven distinct personas
Platform was customized to accommodate each of the seven personas
Synthesis of qualitative and quantitate data

7. Ideate (Management) Cross Functional team to execute the process
Navigating the Innovators Dilemma
MYH set up as a subsidiary but located 1500 miles away from Corporate headquarters
Three stage process idea development and for R&D
Exploratory
Co-creation
Evaluative

8. Prototype (Technology)
Importance of games in behavior change
No traditional specifications given to designers…worked from research data
100% turn-key platform for employers of any size
Web Interface and Mobile Apps, Facebook & Twitter Apps – linked to existing technology such as Fitbit and other activity trackers
Products that use social networks as support systems

9. Prototype (Solutions)
Current Products
Daily Challenge – With Daily Challenge, small actions lead to big change! Each day, members receive a challenge and easy-to-follow instructions on how to do it. They complete the challenge, share how they did it with the Daily Challenge community, and give and get support along the way 
QuitNet - QuitNet is the place for smokers and ex-smokers on every stage of their quit journey! It’s been helping smokers quit since 1995, with members celebrating successes, overcoming challenges, and encouraging each other to start a smoke-free life
Walkadoo - Walkadoo introduces its members to a whole new way getting more steps! Instead of setting a goal of 10,000 steps per day, Walkadoo gives members realistic step goals that evolve daily as the software learns more about their walking habits

10. Test
Beta Testing
Rapid Prototyping – quick implementation of new software versions
Customer feedback
Measurement and tracking of quantitative and qualitative results
Members enrolled
Number of active users after 90 days
Measuring health outcomes with randomized control data
Improvements on Well-Being Index

11. Discussion Questions
How might MeYou Health’s final product be different is they had not used the Design Thinking approach?
What other industries might benefit from the integration of Design Thinking and Social Media?

12. Multiple Choice Questions
What are three steps in the Design Process
Sympathize, Define, Test
Empathize, Decide, Prototype
Define, Ideate, Test
Decide, Ideate, Prototype
MeYou Heath is headquartered in which city
Boston
St. Louis
London
Nashville

13. “Don’t under-estimate the power of small, incremental steps” Thank you…

14. Additional References