1. Account Profit Analysis
Using PowerPlay by COGNOS
Database Lab
991COG03
Kwon, Sook-Kyo

2. Agenda Objectives Application OLAP Tool Implementation Procedure
Sample Operation with OLAP
Insight

3. OBJECTIVES(1) Business Questions Who are my most profitable Customer ?
Which are my most profitable products?
Who are my new customers?
What do my customers want?
Is my investment in the new delivery channel justified?
Who are my most riskiest customer?
How do I plan my new Campaign?
Can I do something about my closed customers?

4. OBJECTIVES(2) Business Questions Can we answer these questions?
How soon is it before we get an answer to these questions
How consistent is the reply
Can I have the answer much before I have to take a decision

5. OBJECTIVES(3) What do most business do.. A Limited View Reports
Ad-hoc querying
A Limited
View

6. OBJECTIVES(4) What do they need ? Business Intelligence Reports
Ad-hoc querying
On-line Analytical Processing
EIS/DSS
Business
Intelligence

7. Application Account Profit Tracking System Categories Measures
By Product
By Customer
By Business Unit
By Account Officer
Measures
Volume
Revenue
Time Period

8. OLAP TOOL PowerPlay COGNOS Source Data : SyBase Transformer
Impromptu Queries
Any client

9. OLAP Tool - PowerPlay

10. OLAP Tool - PowerPlay

11. Implementation Procedure
Define source database
Establish Impropmtu queries
Define Dimension, Level, Category
Define Measures
Create POWERCUBE
Exercise Simple OLAP operation

12. Source Data for the Powercube
Data structure of source data

13. Impromptu Query
Source Table for Impromptu

14. Impromptu Query
Joins Table

15. Impromptu Query Definition

16. Sign On for PowerPlay

17. Dimension & Level Definition

18. Dimension Map & PowerCUBE

19. Dimension Map & PowerCUBE

20. Structure of Dimension

21. PowerPlay Run - Powercube
Run the Powerplay and open the PowerCube

22. Performance of Product & Business Unit by Time Period

23. Performance of Account Officer Monthly in Y2000

24. Performance for Business Unit by Product, AO and year

25. Graphic Tool

26. Ranking and percentage by AO, Product Time Period : 1999

27. Performance by AO (Volume/Revenue)

28. Product Details

29. Retrieve from Excel

30. INSIGHT Easy To Use Fast to Implement Flexible Tool
Define User Requirement in Detail
Design dimension in more valuable way
Study the functionality of tool