2. Social Media Strategy
Instagram- The #UrbanDecayCosmetics to list all those using these in their makeup regime. They regram those pictures they love to extend their reach and hence attract a lot of makeup bloggers wishing to increase their reader/viewer base.
Social Event Tieups- Iconic events like Coachella and New York Fashion Week are collaborated with. For example, they had an Urban Decay House in this Coachella through which they were able to drum up lot of content for their social media.
Beauty Bloggers- They send their products to reknowned beauty bloggers as soon as they are launched/pre-launch to generate a buzz.

3. Celebrity Tieups- They create iconic collections with celebrities like Gwen Stefani who is both a makeup aficionado and music legend to create excitement in the customers.
Contests and Giveaways- Either through the bloggers or their account to bolster more buzz.
Affiliate Links- Giving bloggers affiliate links that can help them earn some money and incentivise them to post the products on their page. By offering discounts attached with each affiliate link the customer also WANTS to use them.

4. SEO Ranking Urban- 14th Rank (on Google)
Naked- 1st Rank (on Google), rd Rank (on Yahoo and Bing)
Gwen Makeup- 1st Rank (on Google), th Rank (on Bing) and th Rank (on Yahoo)

5. Exceptional Internet Marketing
UD Membership Program that gives makeup junkies a lot of fringe benefits. Not a lot of makeup websites offer this program, only Sephora does this right now in India.
UD All Access- Video tutorials using UD cosmetics so as to make new users more inclined to expriment. While a lot of stores do have blogs and Youtube channels, UD actually has videos directly on their site; which is a boon.

6. UD Pro- Where makeup artists get products on 40% discount which builds their goodwill in the makeup artist community. Very few stores, such as MAC offer Pro discounts and such a substantial price cut is not that common.
An embedded Instagram feed of #UDJunkies that makes people proud of being featured on this website and building brand loyalty.

7. Growth Hacking Tools Employed
Demandware- By helping in creation of the actual e-commerce platform with Demandware in the center it gives optimization of user experience across multiple platforms. Also, since they actually charge the customer a fixed percentage of annual sales. They are very invested in their customers profitability.
Opinion Bar- While it isn’t a growth hacking tool, per se. Surveying users of a website can really help improve the overall UI of it and thereby drive up sales.
See Why- This is a stellar tool for e-commerce sites because it follows up on abandoned Shopping Carts. By this, there can be retargeting for very likely buyers who may have been deterred due to some reason.
Order Groove- A service that helps in converting subscribers by various methods. They also use A-B testing so the best experience metrics are almost guaranteed.
Referral Program- They do have a referral program through both blogger affiliates, customers and subscribers.