1. Communications
Session VI – March 28, 2017

2. Who We Are Marco Alvarado Cheryal Loosmore Terri Butler Nelly Goulart
Director of Communications, Media & Community Relations
Cheryal Loosmore
Communications Specialist
Terri Butler
Administrative Assistant (shared position)
Nelly Goulart
Central Office Receptionist
Department supervised by Holly Morris-Kuentz
LT CLASS Project

3. What We Do Community Relations Internal (Employee) Communications
Serve as Ex-officio member on the Lake Travis Chamber of Commerce Board of Directors
Foster relationships with local business/civic organizations, ie., Bee Cave and Lakeway/Lake Travis Rotary clubs, Lakeway Men’s Breakfast Club, Lake Travis Lions Club
Support and promote Mentor Me LT program and Literacy Partners
Manage Senior Gold Card program
Internal (Employee) Communications
Produce monthly District employee e-newsletter (Currents)
Assist HR with promotion of employee recognition programs and events, ie, LT High5 Award presented by All Star Burger, Employee Recognition Dinner, New Teacher Breakfast
Crisis Communication
Manage Blackboard Mass Notification communication platform
Shift from ‘react and respond’ to ‘prepare and anticipate’
LT CLASS Project

4. Pre- Parent Notification System
December 9, 2011

5. Blackboard Mass Notification

6. What We Do (continued) Marketing and Promotions Media Relations
Maintain District website (complete redesign – 10 sites)
Produce monthly District community e-newsletter (School Matters)
Produce HR recruitment booklet/District profile
Media Relations
Prepare and disseminate all official district news and information
Serve as district spokesperson on behalf of superintendent
Public Affairs/Governmental Relations
Assist superintendent and senior staff with building and fostering relationships with elected officials and staff
LT CLASS Project

7. What We Do (continued) Public Information
Texas Public Information Act
Public Relations Issues Management
Assist with managing confidential personnel and student matters
Assist with managing other sensitive issues, ie, budget deficit
Social Media
brand and reputation:
Facebook
Twitter
YouTube
Instagram
LT CLASS Project

8. What We Do (continued) Special Events Strategic Communication
Assist with planning, promotion and coverage of district events
Assist with coordination of ground breaking/ribbon cutting ceremonies
Strategic Communication
Develop public information campaigns for school finance/budget challenges, bond elections, tax ratification elections, new school attendance zones, etc.
Assist with launch of new programs (i.e., Mentor Me LT, mySchoolBucks meal pre-payment system, RevTrak online payment solution, SMART tag student bus ridership program, Leader for Life student wellness program, and other large-scale initiatives)
LT CLASS Project

9. What’s Next? Bond/TRE Election in November?
Mobile App (full implementation and launch summer 2017)
LT CLASS Project

10. Did You Know?
ltisdschools has more ‘likes’ on Facebook and ‘followers’ on Twitter than Dripping Springs, Eanes and Manor ISDs? (sources: Facebook, Twitter)
Currently 3,757 ‘likes’ on Facebook since April 2010
Currently 5,157 ‘followers’ on Twitter since April 2010
Blackboard Mass Notification:
More than 13K s, 6K SMS, and 8K pre-recorded phone messages were delivered during the last bad weather day (Spring 2015)
LISD Senior Gold Card Club
Currently 534 members… and counting!
LT CLASS Project

11. Thank you!
LT CLASS Project