1. Meeting the Challenge: Tools and Resources to Aid in Your Success
Erika Weber
Melanie J. Penoyar, CAE

2. Section Membership Challenge
In 2015, Sections are challenged to meet two goals by December 31, 2015:
Meet year-end membership count
Achieve 1st-year member retention rate of 62%
Individual Actives (Grade 02)
Operations/Administrative (Grade 06)

3. Section Membership Challenge
Getting Started
Review and communicate challenge goals to your Section Membership Committee.
Develop a 2015 Membership Action Plan that focuses on achieving goals.

4. Section Membership Challenge
Rules
Your Section must submit a 2015 Membership Action Plan by March 31, 2015.
Meet goals outlined for your Section.
Receive recognition and incentive cash at the 2016 Membership Summit.

5. Section Responsibilities
Communicate with new members
Recognize new members
Push new members to engage
Thank new members annually in Q4

6. Membership Calendar Use to help facilitate planning
Focus efforts on monthly/quarterly outcomes
Use calendar and template to aid in your success

7. Monthly Communications & Data
Membership Update
Things to Know, Current Promotions, New Member List
Sent to Membership Chairs and Staff
Month End Reports
Section Membership Dashboard, Section Challenge Status, List of the 1st Year members you are challenged to renew
Sent to Section Chairs, Membership Chairs, and Staff
Late Organizations

8. Section Membership Dashboard
Data relevant to your Section
Provides trending information not available in the Section Database
Share this information with your Board of Directors
Give us feedback to make the report better meet your needs

9. Section Challenge Status
Monitor how you are tracking to your Section Challenge goals

10. 1st Year Member List
Monitor who is up for renewal and who has renewed

11. Section Database

12. Membership Tools

13. Membership Tools Applications and Brochures Summit Presentations
Current Member Engagement Guide
Committee and Planning Tools
Talking Points
Campaign Tools
Presentations
Samples and Templates
Member Appreciation Resources

14. Section Conferences & Events
Booths and Banners
AWWA in a Box
90-Day Trial Membership Forms
No Water No Shower travel bags
ACE15
Journal/Opflow
Current AWWA marketing material

15. Training Opportunities
Membership Summit
Leading for Growth at ACE
Webinars
Quarterly
As needed by your Section

16. Contact Us Membership Materials Membership Marketing
JoAnn Galindo
Membership Marketing
Devon Broderick
Membership Training
Melanie Penoyar
Data and Database
Erika Weber
Organizational Renewal
Matt Hemmendinger
Utility Recruitment
Andy Chase

17. Don’t Forget
Membership Action Plan Summary
Due March 31, 2015