1. Upping the Pace on the English Riviera
Carolyn Custerson
Chief Executive

2. £100k investment in Digital Marketing to help attract NEW customers

3. Destination Platform New Mind Investment Enterprise Platform
Cutting Edge Template
Broad functionality
More control
Savings
Helps partnership working

4. Partnership Working with Widgets!

5. Increased Emphasis on Events

6. Increased Use of Micro Sites Attract and Disperse Brands

7. Increased Use of Social Media
5,000 ‘likes’ on Facebook in 3 months
2000 downloads of the English Riviera App – ‘My Riviera’
5 million views of Metronomy ‘Bay Video’ on YouTube
Question is how much money and resource do you allocate?
Still hard to measure ROI

8. Online PR – englishrivieranews.com

9. 2,500 Copyright FREE Images to Share

10. Results so far: 50% increase in traffic in 6 months
Over 100 Google Page One Listings
300% increase in guide requests
More cross sector Promotional Partners

11. Top Tips from the English Riviera
Don’t stop monitoring
Keep listening to the industry – many are ahead of us!
Do your research – try and anticipate what next?
Educate the politicians in Digital Marketing – to keep them onside!

12. Carolyn Custerson Trying to Keep Up with the Pace!!