1. FROM TALKING ABOUT PATIENTS TO COMMUNICATING WITH PATIENTS Lessons learned from the American Heart Association Patrick Dunn, PhD & Jennifer Volland

2. Patrick Dunn, PhD, MS, MBA
Cardiac Rehabilitation 32 years as an exercise physiologist, program director, and educator Researcher Building health literacy skills in patients with cardiovascular disease and diabetes American Heart Association Center for Health Technology & Innovation CarePlans for patients with cardiovascular conditions

3. Jennifer Volland
Wife, Mother, Grandmother, and Patient. 3

4. 2010
1984
2014
1989
2015
2016 4

5. 1984
2015
1989
2014
2016
2010 5

6. The Post-Acute Experience
Too much information
Too many choices
Everything is hard
I feel all alone
Who can I trust?

7. Diagnosis or Acute Event
Science Translation
Multi-disciplinary Professional Education Courses, Scientific Conferences & Events with reach to global audiences
Science Discovery
Strategically Focused Research Networks, My Research Legacy, Heart & Stroke Registry, Scientific Statements and Guidelines, Scientific Journals
Diagnosis or Acute Event
Patient Education at Point of Care (Patient TV), Quality & Systems Improvement programs
At Home
Multi-Media Campaigns, Educational tools – print and digital, Support Network, Self-Management Platforms, Heart & Stroke Registry, Community Programs, Volunteer Navigators
Care Transitions
Educational tools – print and digital, Support Network, CHTI AHA Inside Models, Self-Management Platforms

8. Meeting People Where They Are
COMMUNITY
HEALTHCARE
DAILY LIFE
FAMILY &
FRIENDS
PHARMACCY
RETAIL
GROCERY STORES
YMCA
SCHOOL
WORK
COMMUNITY CENTER
CHURCH
PHARMACY
HOSPITAL
PHYSICIAN
NURSING FACILITY
URGENT CARE CENTER
REHAB FACILITY
BROCHURES & KITS
WEBSITES
MULTI-MEDIA CAMPAIGNS
CORPORATE & COMMUNITY PROGRAMS
SUPPORT NETWORK & PREFERENCES REGISTRY
DIGITAL SELF-MANAGEMENT TOOLS
CAREGIVER
PATIENT
PATIENT TV

9. Why are they doing what they do? How should we reach out to them?
Application of Evidence-Base (Science & Behavior Change)
Who?
Why?
What?
How?
Who is this patient?
What are they doing?
Why are they doing what they do?
How should we reach out to them?

10. Why patient person centric?
Person can overcome odds, the disease cannot
Person:
Nothing to do with illness and disease
It is not about disease, it is about life.
“do the things I like to do”
“I want to be happy”

11. Where does the healthcare system fit in?
Practice of medicine as a science and an art
Makes medicine fun again
People don’t go into medicine to cure disease, they go into medicine to make people feel better

12. Thank you!