1. Lesson 4.2 – The Marketing Mix
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2. The Marketing Mix: Marketing Applications The Marketing Mix:
LESSON 4.2
Marketing Applications
The Marketing Mix:
The Marketing Mix:
Consists of variables controlled by marketing professionals in an
effort to satisfy the target market
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3. Product Price Place Promotion The Marketing Mix Marketing Applications
LESSON 4.2
Marketing Applications
The Marketing Mix
Product
Involves the goods, services, or ideas used to satisfy consumer needs
Determined by what customers are willing to pay and production costs
Price
Involves the process of making the product available to the customer
Place
Involve how the goods or services are communicated to the consumer
Promotion
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4. Discussion Topic How might the marketing mix apply to
LESSON 4.2
Marketing Applications
Discussion Topic
How might the marketing mix apply to
Wilson Sporting Good’s efforts to
maximize sales of tennis racquets?

5. Blank Slide Available for Teacher Edits
LESSON 4.2
Marketing Applications
Blank Slide Available for Teacher Edits
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6. Identify the components of the marketing mix
UNIT 4 REVIEW (ANSWERS)
Identify the components of the marketing mix
Product, price, place and promotion
Marketing
Applications
Copyright © 2016 by Sports Career Consulting, LLC