1. Sports & Entertainment Marketing
Intro
Sports & Entertainment Marketing
Marketing Mix
7 Functions
Copyright © 2013 by Sports Career Consulting, LLC

2. NBA Star, Shaquille O'Neal
LESSON 2.1
What is SEM?
"I'm tired of hearing about
money, money, money, money,
money. I just want to play the
game, drink Pepsi, wear Reebok.”
NBA Star, Shaquille O'Neal
Copyright © 2013 by Sports Career Consulting, LLC

3. What is Sports & Entertainment Marketing?
What is SEM?
What is Sports & Entertainment Marketing?
To define Sports & Entertainment Marketing, you
must first understand the foundation of the term:
Marketing
Sports
Entertainment
Copyright © 2013 by Sports Career Consulting, LLC

4. A source of diversion or physical activity engaged in for pleasure
What is SEM?
Marketing
Sports
Entertainment
The process of developing, promoting, and distributing products, or goods and services to satisfy customers’ needs and wants
A source of diversion or physical activity engaged in for pleasure
Whatever people are willing to spend their money and spare time viewing rather than participating
Copyright © 2013 by Sports Career Consulting, LLC

5. Leisure Time What is SEM?
It is the goal of the sports and entertainment marketer to provide a product or service that can satisfy the needs and wants of those individuals who choose to be entertained during their leisure time
Leisure time is the time available to people when they are not working or assuming responsibilities, often times referred to as “free time”
Copyright © 2013 by Sports Career Consulting, LLC

6. Marketing
Marketing Mix

7. The Marketing Mix: Marketing Applications The Marketing Mix:
Consists of variables controlled by marketing professionals in an
effort to satisfy the target market
Copyright © 2013 by Sports Career Consulting, LLC

8. Product Price Place Promotion The Marketing Mix Marketing Applications
Involves the goods, services, or ideas used to satisfy consumer needs
Determined by what customers are willing to pay and production costs
Price
Involves the process of making the product available to the customer
Place
Involve how the goods or services are communicated to the consumer
Promotion
Copyright © 2013 by Sports Career Consulting, LLC

9. Discussion Topic How might the marketing mix apply to
Marketing Applications
Discussion Topic
How might the marketing mix apply to
Wilson Sporting Good’s efforts to
maximize sales of tennis racquets?

10. What is the Marketing Mix?

11. What is the Marketing Mix?

12. What is the Marketing Mix?