1. Spring 2017 - Course Review Mr. Vogt

2. What are the 7 functions of Marketing?
Selling
Product
Promotion
Pricing
Place (Distribution)
Marketing Information Management
Financing

3. What is the marketing mix? (4 P’s)
Product
Place
Price
Promotion

4. What is the promotional mix?
Sales Promotions
Sponsorships
Endorsements
Advertising
Personal Selling
Publicity

5. How can you segment a market?
Geographic
Demographic
Psychographics (Interests/Behavior)
Product Usage

6. What are the elements of a good ad?
A - Attract
I - Interest
D - Desire
A - Action
Illustration/Visual
Heading
Copy
Signature

7. What is an endorsement? Why do companies use it?
A celebrity who uses/approves a product.
Studies have shown that there is an increase in sales if a celebrity endorses a product.