1. Marketing Mix – Starting a Business
GCSE Business Studies
Unit 1
Starting a Business
Marketing Mix – Starting a Business

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Learning Outcomes
Explain the term Marketing Mix
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What is Marketing?
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4. The Marketing Mix – The Four Ps
Product
The product/service that is sold to a customer to meet their needs/requirements
Price
How much the customer pays for the product
Promotion
How the customer is identified and persuaded to buy the product
Place
How the product is distributed to the customer
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5. The Marketing Mix
In order to achieve success all businesses must get the marketing mix right.
This involves having the right product at the right price in the right place using the right promotional methods.
These are known as the 4 P’s.
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6. Exam Question and Check List
Past paper 2016 Unit 1
- Q4 (f) – spend approx. 10 minutes completing this question.
Learning Check – Do you know . . .
1. About marketing and the 4Ps which make up the marketing mix?
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