1. The overall flavour the ingredients create.
The Design Principles
The overall flavour the ingredients create.

2. The Design Principles
Design Principles refer to the use and creative positioning of the Design Elements. They tie up all of the elements and allow for the page to take on a certain style.

3. The Design Principles Alignment Balance Contrast Dominance/Emphasis
Design Principles refer to the use and creative positioning of the Design Elements. They tie up all of the elements and allow for the page to take on a certain style.
Alignment
Balance
Contrast
Dominance/Emphasis
Flow
Unity
Whitespace

4. Use of the Design Principles
In your DTP work.
The layouts should have been evaluated based against the Design Principles.
In the exam.
Knowledge of the Design Principles and how the effective use of Design Elements can create them.

5. Alignment
When all the features on a page are lined up in a specific way they allow the readers eye to move across the page easily.

6. Alignment
When all the features on a page are lined up in a specific way they allow the readers eye to move across the page easily. This is due to the page having a neat and structured look aligning can achieve.

7. Alignment
When all the features on a page are lined up in a specific way they allow the readers eye to move across the page easily. This is due to the page having a neat and structured look aligning can achieve. 4 ways of ALIGNING a page.

8. Alignment 4 ways of ALIGNING a page. Dr P Clark M.D
A+ Medical Practice
Baltimore
Dr P Clark M.D
A+ Medical Practice
Baltimore
A+ Medical offer a great care for their patients. We offer dental packages as well as optical options and a great monthly payment plan.
Dr P Clark M.D
A+ Medical Practice
Baltimore

9. Alignment 4 ways of ALIGNING a page. Left Aligned Right Aligned
Dr P Clark M.D
A+ Medical Practice
Baltimore
Dr P Clark M.D
A+ Medical Practice
Baltimore
Left Aligned
Right Aligned
A+ Medical offer a great care for their patients. We offer dental packages as well as optical options and a great monthly payment plan.
Dr P Clark M.D
A+ Medical Practice
Baltimore
Centre Aligned
Justified

10. Balance
Balance can be found in Symmetrical, Asymmetrical and Radial forms. However they all give off different feelings and moods. What type of balance would you expect to use in the following designs: Formal and Corporate Fun and Relaxed

11. Balance
Balance can be found in Symmetrical, Asymmetrical and Radial forms. However they all give off different feelings and moods. To discuss Balance you have to discuss the position and size of the Design Elements on the page.

12. Balance
Symmetrical Balance A- Symetrical Balance Radial Balance

13. Contrast
Contrast can come in a variety of different ways through colour, shape and fonts. Contrast can be eye-catching however when it is over used it can look messy and detract from the message.

14. Contrast

15. Contrast
Font: Architecture is a structured sans serif font which is modern however the fun font used underneath contrasts with this and allows the reader to know its going to get interesting.
Shape: The modern curves of the car contrast against the straight and linear columns and photo graphs.
Colour: The lack of colours is striking. Only Black and White is used to create a dramatic look.

16. Dominance and Emphasis
The size, colour and tones all contribute to the amount of focus a feature can create in a page.
Generally this is found more in Headings and Subheadings but as you can see her Images can control the users focus.

17. Flow
The layout of graphical items should allow a readers eye to glide over the page and take in each piece of information with the correct amount of attention.
The amount of Dominance has to be correct to allow this to work.

18. Unity
The spacing of items, the colour, the shape of items allows us to understand if items are connected. Items close together/overlapping tend to be related however something that is on its own helps create independence.

19. Unity Items close together/overlapping tend to be related
The spacing of items, the colour, the shape of items allows us to understand if items are connected.
Items close together/overlapping tend to be related
An item that is on its own helps create independence.

20. Unity
The spacing of items, the colour, the shape of items allows us to understand if items are connected. Items close together/overlapping tend to be related An item that is on its own helps create independence.

21. Whitespace
An empty area on the page it should have no text or imagery, allowing the eye to rest.

22. Exam Question
On the following page explain how the following Design Principles have been used?
Unity
Balance
Contrast
Alignment

23. Exam Question