1. BUILDING & GROWING A SHRM CHAPTER
Courtesy of SHRM

2. Membership 2012 A goal without a plan is just a wish.
by Antoine de Saint-Exupery
Do not go where the path may lead, go instead where there is no path and leave a trail.
by Ralph Waldo Emerson
Membership 2012

3. GUIDE TO STARTING / INCREASING MEMBERSHIP
YOUR SHRM CHAPTER
GUIDE TO STARTING / INCREASING MEMBERSHIP
STEP ONE: Recruit
STEP TWO: Engage
STEP THREE: Volunteer
STEP FOUR: Retain

4. STEP ONE: Recruit
Recruit

5. RECRUIT
STEP ONE: Recruit
Recruiting and Retaining Membership is an important part of building your chapter

6. RECRUIT There are many ways to recruit HR Professionals
STEP ONE: Recruit
There are many ways to recruit HR Professionals
Invite each Board Member and volunteer to recruit
Encourage peers, managers, and HR Business Partners to join
Invite friends in HR to attend a monthly meeting as your guest
Solicit vendors used by each of your Board Members
Invite your At-Large Membership to join your chapter using or mass mail distribution
Export reports from your website to send reminder to local members with upcoming renewal dates

7. RECRUIT Some ideas on how to recruit New Members STEP ONE: Recruit
Invite HR Professionals to a meeting to see the benefits of your chapter
Invite Vendors you deal with through your employer
Partner with other professional organizations in the area for membership exchange

8. RECRUIT Incentives to Recruit & Join STEP ONE: Recruit
Invite prospective membership to attend their first meeting for free
Give members that recruit new members a Certificate for a free meeting
Give the new member a free meeting for joining
Invite HR professionals to attend their first meeting for the member price

9. RECRUIT Recruiting Tools STEP ONE: Recruit
Have a drawing for a free membership
Have a membership registration table set up for attendees to join or members to renew
Allow on-line membership registration using Chapter website
Offer discounts to non-board members for 5 or more referrals
Award free membership to an Executive allowing membership for 3 or more HR staff members
Grant one free membership for each Gold, Silver, Bronze Sponsor

10. Engage

11. STEP TWO: Engage Your Members
MEMBER ENGAGEMENT
Membership Engagement Tools:
Speak about and recruit members to volunteer to work with the various areas of your board.
Some ideas are consist of:
Membership Committee
Government Affairs
Diversity
College Relations
Certification
Workforce Readiness

12. STEP TWO: Engage Your Members
MEMBER ENGAGEMENT
New Member Breakfast:
Each of us want to feel needed. Host a Quarterly New Member Breakfast.
During the breakfast introduce your members to the various websites to demonstrate on-line resources available to each.
SHRM National website
Local SHRM website
HR Florida website
A quick review of each site to show how simple and interactive each site is
Allow time for networking, it’s one of the reasons members join
Encourage Board Members to “shadow” with 1-3 new members

13. Volunteer
7/1/2018

14. VOLUNTEERISM Membership has Talent: STEP THREE: Volunteer
Our membership (both student and professional) has many talents which can be utilized through the Chapter. We need to tap those talents to utilize their expertise.
Board members head the committees to create a succession plan for the chapter and engagement opportunities for members
Allow a forum or tool for members to volunteer their talents (ie. Speakers, marketing, technical skills, event planning, decorating, etc.)
Respond to volunteers timely and encourage their input and feedback

15. Retain

16. STEP FOUR: Retaining Talent
RETENTION
STEP FOUR: Retaining Talent
Retaining your Membership:
Have your President request a list of expired members at the end of each month
Use your Chapter Management, Membership Directors, and/or Membership Committee to reach out to the members to remind them of their expired National Membership, via:
Letter
Other mass mail distribution
Personal phone call

17. CLOSING It is now time to grow your chapter: SUMMARY
Please do not hesitate to contact your Membership Chairs for any assistance.
Chris Scott &
Maryellen Castellano
HR Florida
Membership

18. Thank You!!!