1. Notes
These slides are for your unlimited use under an Attribution 3.0 Creative Commons License.
Meaning, you can:
Distribute, use commercially
Modify, adapt and remix
Whatever else you want basically...
You’re just on the honor system to attribute back to
Enjoy!
- Rahel and Noz

2. Why “Content First” is Critical
Playing the “________ first” is a mug’s game
You’ll always be playing catch-up
New channels arise too quickly to keep pace
Any primary output makes others secondary
This means rework when a new “first” comes along

3. Don’t shift the burden to any “primary”
Mobile
Web
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Print
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Web
Mobile

4. Make content central, and keep up
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eBooks
Next year?