1. Common Short Codes: Mobile Messaging Resurgence
Cliff Holsenbeck
Product Management Director, iconectiv
2017 PACE CONVENTION & EXPO | APRIL 2-5, | TAMPA, FL

2. 2017 PACE CONVENTION & EXPO | APRIL 2-5, 2017 | TAMPA, FL
background
13 Years in Messaging
Passionate about mobile
Various messaging segments
Network & Hardware
Person to Person
Business to Person
2017 PACE CONVENTION & EXPO | APRIL 2-5, | TAMPA, FL

3. Enabling the Omnichannel
81% of American consumers text regularly (Pew)
6 billion texts sent daily (CTIA)
160T mobile & online messages sent annually 2019 (Juniper)
Omnichannel will be a main driver
Text messaging can enable a more efficient omnichannel strategy
Consumer
Preference
2017 PACE CONVENTION & EXPO | APRIL 2-5, | TAMPA, FL

4. Common Short Code Registry
iconectiv provides Short Code Registry Services for CTIA
2017 PACE CONVENTION & EXPO | APRIL 2-5, | TAMPA, FL

5. Benefits of Common Short Codes
market problems
Benefits of Common Short Codes
standard
compliant
trust
Universal standard
for application-to-person (A2P) messaging
Allows businesses to simply and seamlessly comply
with regulations
Trusted messaging option for brands to engage with consumers
2017 PACE CONVENTION & EXPO | APRIL 2-5, | TAMPA, FL

6. Common Short Codes Overview
what
5 or 6-digit codes that allow brands to simply and securely engage with customers across carriers and all devices
Allows brands to seamlessly interact with customers and end users through application-to-person (A2P) messaging
why
Regulated and approved
Uses industry best practices
Ubiquitous and reliable delivery mechanism
Customizable, simple and convenient
Scalable: handles high-volume messaging
2017 PACE CONVENTION & EXPO | APRIL 2-5, | TAMPA, FL

7. Who Uses Common Short Codes
Engage
Deliver
Engage
Deliver
711711
22122
69488
445544
48369
36083
2017 PACE CONVENTION & EXPO | APRIL 2-5, | TAMPA, FL 7

8. How are Common Short Codes Used
alerts
fraud alerts
reminders
voting
contests
popularity polls
coupons
rewards
promotions
discounts
one time passwords & pins
online logins
application logins
2017 PACE CONVENTION & EXPO | APRIL 2-5, | TAMPA, FL

9. Driving Superior Engagement
SMS/MMS messaging is ubiquitous
5 or 6 digit number becomes part of brand
99% of messages opened
87% are opened in 3 min or less
Carrier reliability in message delivery
Vetted CTIA process ensures compliancy
Helps protect brands
Doesn’t require an app download
ubiquitous
protects
brand
brand equity
carrier reliability
99% open rate
vetted process = compliance
87%
opened in 3 mins
no app required
2017 PACE CONVENTION & EXPO | APRIL 2-5, | TAMPA, FL

10. Compliance Drives Trust
Common Short Codes have a trusted history and future because it ensures campaign:
Who
What
Verify
Approval
Audit
Ecosystem process ensures consumer experience stays primarily free of unwanted, unsolicited, and SPAM traffic
2017 PACE CONVENTION & EXPO | APRIL 2-5, | TAMPA, FL

11. 2017 PACE CONVENTION & EXPO | APRIL 2-5, 2017 | TAMPA, FL
questions?
Questions?
2017 PACE CONVENTION & EXPO | APRIL 2-5, | TAMPA, FL