1. Brussels Delegation Meeting in Sapir
IDEA Project
Brussels Delegation Meeting in Sapir
December 05th, 2016
Dr. Ronen Arbel,
Director, Maximizing health Outcomes under Constrained Budgets Research Lab (MaxCor)
Chair, Technology Marketing department.
Sapir Academic College
Dr. Sara Greenberg,
Lecturer in Technology Marketing department.
Sapir Academic College

2. International Programs Office, Brussels Monitoring Visit
Objectives
Background Information about the Project
Partnerships
Description of the Project Deliverables
Tangible Deliverables
New Learning/Teaching Content and/or Methods
Curricular Reforms (incl. degree structure, recognition, accreditation or competence validation methods)
Delivery of New Services/Resource Centers
Setting up of New Networks/Associations
Publication of Surveys, Studies, Reports, Newsletters
Intangible Deliverables
Impact on Participants (Beneficiaries)
Achievements and Effects on Students Level
Achievements and Effects on Staff Level
Achievements and Effects on Department and Institutional Levels
Achievements and Effects on HE (Higher Education) Landscape and Sector Levels
Challenges Faced and their Effects
Lesson Learned and Conclusions
05-December-2016
International Programs Office, Brussels Monitoring Visit

3. Background Information about the Project
The IDEA project seeks to advance a national revision of the knowledge triangle (education-research-innovation) involving both industry and academy and closely linking the worlds of design, engineering and business to inspire new competencies, methodologies and innovation.
Specific objectives:
1. To modernize the multi-disciplinary culture at the organizational level through new synergies among the
disciplines of engineering, design and business involving industry.
2. To create tools and methods to establish a common framework and language between educators and
students from different disciplines and to equip them with the skills and attributes needed to work in
interdisciplinary environments.
3. To establish institutional operational mechanism to enhance the knowledge triangle performance and
academy industry collaboration.
05-December-2016
International Programs Office, Brussels Monitoring Visit

4. International Programs Office, Brussels Monitoring Visit
Partnerships
05-December-2016
International Programs Office, Brussels Monitoring Visit

5. Description of the Project Deliverables
Tangible:
Two new courses were developed based on IDEA content:
1. Building a Bio- Medical Startup (3 accreditation points).
2. Building an ICT Startup (3 accreditation points).
A training workshop was conducted to the lecturers about methods of contents development and instruction in English. An editing staff was established.
Innovation Center/Lab started its roots.
05-December-2016
International Programs Office, Brussels Monitoring Visit

6. Description of the Project Products
Intangible:
The hubs and the new academic programs expose students to global societal and economic challenges and prepare them for real life work realms.
Increasing awareness regard the need for synergy between academy and industry.
Students mobility to Valencia Spain (10 students) as part of "Business Technology and Innovation“ course.
Staff mobility (2 lecturers)- lecturers from Catalonia University, Valencia Spain, came to Sapir in order to guide and teach the students who participated in the mobility for one week.
Staff mobility- Staff from SAP visited at UPV for workshop on entrepreneurship & innovation
education.
6. Initiating collaboration/cooperation with Industry & Universities abroad:
1. In order to expand the relationships.
2. In order to expand the academic-industrial-innovation.
05-December-2016
International Programs Office, Brussels Monitoring Visit

7. IoC on Department Level and Industry-Academia Cooperation
Dr. Ronen Arbel
Head of Technology Marketing department
Sapir Academic College
Dr. Sara Greenberg
Lecturer in Technology Marketing department
Sapir Academic College

8. Outcomes and Information
CHAPTER D.
KADMA Winery : Traditional Business and the Local Market
By Sara Greenberg and Raul Poler
Academy and Industry
This chapter presents a business and innovation workshop Expression of Wine jointly administered by Sapir College and Universitat Politècnica de València, structured as a course of seven meetings in the bachelor degree course in the technological marketing department at Sapir.
Collaboration between the students of the technological marketing department in Sapir College and KADMA Winery was established. The students helped the small business with innovative solutions for its challenges while learning new methodologies for innovative thinking and problem solving consisted of the following main points:
Innovation methodologies, including materials from multidisciplinary academic courses.
Relevant topics were to provide consideration of problems from technology, business and marketing.
Systematic methodology for assessing all issues to create an appropriate innovative ways for problem solving.
05-December-2016
International Programs Office, Brussels Monitoring Visit

9. International Programs Office, Brussels Monitoring Visit
The Challenges
My personal perspective
Innovation methodologies, including materials from multidisciplinary academic courses.
Relevant topics were to provide consideration of problems om technology, business and marketing.
Systematic methodology for assessing all issues to create an appropriate innovative ways for problem solving.
05-December-2016
International Programs Office, Brussels Monitoring Visit

10. Description of the Project Products
My personal perspective
05-December-2016
International Programs Office, Brussels Monitoring Visit

11. Description of the Project Products
ROI
Operational
Functional
Strategic
Increased exposure
1 Designer
Label Design
Package Design
Broadsheet design
Bottle Design
Focusing on bottles and labels
Producing flyers in Russian language
Contact with tourist offices
Advertisements on Russian media
Russian distributors
Focusing on the Russian market in Israel
Promotion via Facebook page by offering: like = “free tour”
Website design
Social networks
Produce special line in lower price
Less is more
Lina
Lina’s Employees
Advertising on website
Conferences and Exhibitions
Children workshop
Combine wine with culture
05-December-2016
International Programs Office, Brussels Monitoring Visit

12. Cooperation with the High-Tech Park
05-December-2016
International Programs Office, Brussels Monitoring Visit

13. Exposing Student Innovations
05-December-2016
International Programs Office, Brussels Monitoring Visit

14. CISCO Innovation Center in Sapir
Cisco is building a $1M media innovation lab in Sapir.
ICT specialty students recruited as interns in CISCO.
05-December-2016
International Programs Office, Brussels Monitoring Visit

15. Students Mobility /international course
05-December-2016
International Programs Office, Brussels Monitoring Visit

16. Staff Mobility /Cooperation
05-December-2016
International Programs Office, Brussels Monitoring Visit

17. Workshops in the Industry
Biomed specialty students workshop in anatomy and surgery
05-December-2016
International Programs Office, Brussels Monitoring Visit

18. Presentation Summary Dr. Hanan Maoz
Head of International Programs Office
Sapir College

19. Impact on Participants (Beneficiaries)
The hub and the new academic courses exposed our students to global societal and economic challenges and prepare them for real life work realms
Students
Sapir lecturer were connected to new international networks in their research areas
Staff
Sapir management opened an Innovation Center in collaboration with Cisco company in Sderot (south area). In the Innovation Center students from SAP will gain support, guidance, knowledge and experience to initiate their new ideas/startups.
Management
As a result of the awareness created during the project and the links established with the Israeli Policy leaders, the Ministry of Economy (MOE) has joined as associated partner the new Erasmus+ "CLEVER" project coordinated by SHENKAR, which aims at promoting the Creative Industries in Israel.
Institution
05-December-2016
International Programs Office, Brussels Monitoring Visit

20. Challenges Faced and their Effects
1. Sapir Management Personnel Changes – requires a new involvement and explanation between IPO and the new management. 2. Recruits more departments in the entrepreneurs innovations cycles.
05-December-2016
International Programs Office, Brussels Monitoring Visit

21. Lesson Learned and Conclusions
Developing research programs with UPV.
Teachers training workshops are needed to attain high level of quality and appropriateness for English as Medium of Instruction course.
Involving more departments from the beginning of the project.
05-December-2016
International Programs Office, Brussels Monitoring Visit

22. Success Through Collaboration!
Q&A
Dr. Ronen Arbel,
Head of Technology Marketing department.
Sapir Academic College
Dr. Sara Greenberg,
Lecturer in Technology Marketing department.
Sapir Academic College