1. The Digital High Street Parking Forum: Parking & the Digital High Street 1st June 2017
Kieran Fitsall Head of Service Improvement & Transformation

2. Re-imagining the UK High Street

3. The Digital High Street
Modern customers expect more from retailers – and they’re falling behind
Digital experience not matched in store
Shopping habits are changing
Source: Monotype Brand Perfect Initiative: Adventures in Retail 2012

4. The Digital High Street
The High Street has to evolve
Future proof with digital technology
7 factors for a successful High Street:
“Think of customer journeys as an integrated series of physical and digital interactions”
Economically strong
Convenient
Engaging
Relevant
Adaptive
Authentic & Diverse
Experiential
Source: Future High Streets Forum: The Digital High Street Report 2020

5. What does this mean for ‘Parking’?
The role of ‘parking’ in our towns and cities – do we want to be encouraging people to drive?
Think about the impact of congestion – discourage polluting vehicles
Provide choice – inform travel behaviours
Make it easier for people to get from A to B – reduce circling time
Connected technologies – what does this mean for ‘parking’?

6. The Westminster Connected Parking Project
Funded by DfT to build on Westminster investment
Collaborative working with providers
Make most of existing data from sensors
Explore other sensor technology
Integrate payment with parking spaces into vehicle and app
Use Big Data to improve operations and inform policy making
Make parking easier
DfT want lessons learned to be spread to other UK LAs
Blueprint, setting the standard
National relevance for future initiatives

7. Sensors In ground – 3,500 deployed in Westminster
Tailor to environment
Vehicles and statistics can be “sensors” too
Support Mobility as a Service
Assist autonomous vehicles
Taxi bay sensors from Clever Citi being installed

8. Optical sensors Tell drivers where there is already over ranking
Balance out service
Tell customers where there is a taxi?

9. Real-time parking availability
Intro….
Innovative solutions to make finding a parking space easier and help reduce congestion
Providing real time information about availability of parking to reduce circling …vehicles can spend on average 15 mins looking for a space
Bay sensor programme overview …how it works
Over 3000 sensors installed across central London …paid-for and disabled bays initially
Scope to roll out further …intention is to install sensors in EV bays
Park Right App
Real-time info at your fingertips
Filter by bay type
And navigate to the bay
Next version of the app to feature cycle parking and off-street EV locations
Millions of vehicle movements from 3500 bays

10. Payment The key to one touch payment
Customer happiness
Need to allow for many different ways to pay
Make it invisible to the user
Make it simple to pay and to stop paying
Dongle or movement sensor in phone/ vehicle
One Click parking - Don’t rely on people!
Refunds, customer care etc – think about the detail of the customer journey

11. Open API Detailed static data REAL TIME availability
Bay type, location, tariffs, capacity, hours of operation
REAL TIME availability
Details to allow users to pay to park by mobile phone
LIVE parking suspension details
So your self driving car doesn’t try and park in a suspended bay
Make a catalogue
Not just your parking data, standards and interoperability
Put it out there for others to use

12. Big Data What does data tell us about parking use?
Trends, habits, behaviours
Re-think how public realm use
Can we improve operations and policy?
Enforcement vs customer experience
Dynamic pricing

13. Overall Benefits
Solutions have the potential to save motorists time, stress, money, while dramatically increasing productivity
Cities benefit from reduced traffic, congestion and pollution
More efficient use of on-street resources
Motorists spend less time searching for parking
Better balance of bay occupancy across the network
Improved customer experience and ease of payment
A vibrant High Street

14. Next steps … Sensors and Apps deployed - first results coming soon
Lessons learned paper for DfT to share with other LAs
Parking data standards and LA implications - working with BPA on their Parking 20:20 vision

15. Kieran Fitsall kfitsall@westminster.gov.uk