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HTAP Marketing Campaigns 2017/18
Robert Downes Hinkley Programme Team
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70% visitor satisfaction
HTAP 35% business confidence Min 10% digital growth 70% visitor satisfaction
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Part 1 Marketing Principles
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Principles Somerset & Exmoor New UK Customers 3-4hr driving time
Digital Savy 3 Target Markets Experiences
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Increasing staying visits and expanding the customer base for the future by inspiring new ‘digital savvy’ customers from target markets with experiential products “ ”
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Objectives by 2019 1 – Grow the customer base by 3% 2 – Increase digital visits by 15% 3 – Expand social reach by 50% 4 – Inspire 60 PR features
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Part 2 Advertising Campaigns
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Phase 1 Campaign £85k March to July targeting Family & Active
11 Railway Posters (48 sheet) Social Media advertising (e.g. Facebook canvas) Display advertising (e.g. mail online) Online film (e.g. you tube pre-rolls) Paid search (e.g. google searches)
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Part 3 The Concept
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Active Markets
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Family Markets
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R&R Escapes
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Summary
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