1. Microsoft Azure Marketplace Customer Events
FY16 PIE Program Deck

2. Microsoft Azure Marketplace Customer Events
Qualified Partners: Gold or Silver Cloud Platform competency, Azure Mentor Program (AMP) Partners
Description
Products
Activities
Payout Details
Customer Segments
Additional Requirements
The purpose of this program is to accelerate customer adoption and use of ISV applications available at Azure Marketplace (Virtual Machine apps only), through service provider partners.
As a trusted service provider, your organization is already engaged in helping our joint customers make the best cloud platform and application decisions. We’d like to invite you to extend your expertise further and help customers adopt ISV applications available in Azure Marketplace.
Through this program, your organization can be eligible for marketing development funds (MDF) by engaging with customers on Azure Marketplace and driving continued usage. The engagements and events can happen in 1-to-1, 1-to-few, or 1-to-many fashion; can be delivered as assessments, training, white-boarding, architectural-design sessions and events.
Within the scope of this program, your organization’s role is to present the value of using and trying ISV applications available in Azure Marketplace, in addition to getting continued usage started.
Microsoft Azure Marketplace, Virtual Machines
Customer Event
$6,000 per event
Up to 3 engagements or events per unique customer; each engagement or event to cover different ISV app/SKU in Azure Marketplace
CAM, CTM, Public Sector EPG, SMB
Customer events need to be completed by 6/15/16.
Customers need a Microsoft Azure subscription to use Azure Marketplace. Usage under free Azure trial, Azure Pass or MSDN Benefits not eligible for program
Qualified products are Azure Certified 3rd party ISV apps running on Virtual Machines in Azure Marketplace:
Microsoft will validate partner submission against Azure Marketplace reporting and proceed to paying MDF, if submitted end-customer use of target 3rd party app in the Azure Marketplace exceeds 250 Virtual Machine hours by end of program period.
Available to first 150 engagements/events with POE & Microsoft validation complete.

3. Event Marketing: Proof of Execution
Activity Types
Example of Tactics
Description
Funding Amount
Proof of Execution Documentation
Event Marketing
Customer Event
An in-person event with a small group of customers, typically educational in nature. They are usually focused on a single topic. Ratio of presenters to audience members: 1: few or 1: many.
$6,000
Customer name
Customer TPID, if available
Name(s) of Azure Marketplace ISV app targeted
At least one of each of the following is required:
Tactic Copy
Electronic copy of the event invitation
Summary of Approach
Number of prospects/targets
Copy of collateral, MS content, locations, dates, attendee type, invitees, evaluations, press clips, publications represented
Circulation and Reporting
Number of attendees, leads generated, unique articles/mentions
Post mortem report on success of the event (purpose of the event should be clear upfront to measure success)
Receipts
Invoice(s)/receipt(s) from third-party vendor including: items contracted for delivery; date delivered; amount
Internal generated invoice if third-party vendors were not used