1. Making Technology Work for You
Glenn Yu

2. Learning Outcomes
At the end of the session, participants are expected to:
Know:
Identify and differentiate the strengths and weaknesses of the various forms, tools and functions of communication for one’s target group
Determine the most effective means of communication for specific purposes for the target audience
Recognize the dangers of certain forms of communication
Feel:
Appreciate and value the different ways and tools of communication
Do:
Develop an action plan to take advantage of the different forms of communication and advances in technology to reach your target group

3. What is Communication Technology?
Communication technology refers to electronic systems used for communication between individuals or groups. It facilitates communication between individuals or groups who may be at different physical locations. Communication technology may include systems such as telephones, fax, radio and .

5. Exercise

7. Shift Happens Video

8. What are the strengths and weaknesses of type of communication technology?

12. Media Objectives

14. Target Audience

15. Internet Usage Demographics

16. Newspaper Readership

18. Circulation and Timing
Social media – instantaneous, user generated content – internet access as the only limiting factor for circulation
Traditional media – daily, weekly, monthly – limited by geographic location, readership

19. Radio Coverage

20. Workshop
Develop an action plan to take advantage of the different forms of communication and advances in technology to reach your target group.