1. Who Cares? Transforming Apathy Into Action
Andrew F. Ortiz, J.D., M.P.A.
President and CEO
Ortiz Leadership Systems, LLC.

2. What is Apathy? ap·a·thy Pronunciation[ap-uh-thee]
–noun, plural -thies. 1.absence or suppression of passion, emotion, or excitement. 2.lack of interest in or concern for things that others find moving or exciting. 3.Also, ap·a·thei·a, ap·a·thi·a   Stoicism. freedom from emotion of any kind.
[Origin: 1595–1605; (< F) < L apathīa < Gk apátheia insensibility to suffering, equiv. to apathe- (s. of apath s) unfeeling (a- a-6 + pathe-, var. s. of páthos pathos) + -ia -ia ]
—Synonyms 1. coolness. 2. See indifference.
—Antonyms 1. ardor, fervor.
Dictionary.com Unabridged (v 1.1) Based on the Random House Unabridged Dictionary, © Random House, Inc

3. Ignorance or Apathy?
How well are you informing the student body about what you do?
How do you inform your public(s)?
Is your marketing strategic?
Do you know your customer(s)?
How do you rate the effectiveness of your outreach efforts?
Do the students care about their SG? If not, why not?

4. Apathy Facts & Questions
There is no college on the planet with 100% student involvement.
What level of involvement
would mean that you don’t have “apathy” at your school?
How many students are REALLY involved in campus clubs and organizations, service, and
faith groups?

5. Creating A Shared Vision
Host an SG Open House for students to learn more about what you do, and to share their ideas with you.
Involvement begins with knowledge, comfort and trust. It is relationship building.
Does your SG have an annual strategic plan? Do students have a say in that process.

6. Quotable …
“A leader is a dealer in hope.” -Napoleon Bonaparte

7. Know Your Constituents
From where do you get your biggest number of participants in SG?
Who’s not at the table?
Don’t just go for the low-hanging fruit.
Host Coffees, Town Hall Meetings, BBQs and other social and informational events.

8. How Can Folks Get Involved?
Program Volunteers
Candidates for SG Office
Public Relations
Government Relations
Student Outreach
Activities, Concerts, Lectures
Club Funding
Leadership Development
Creating Signature Programs

9. Cure “Apathy” Try these remedies designed to help you terminate apathy and motivate members
The Symptom: Students don't seem
Concerned about important issues or problems
The Cause: Students today support more
focused causes than do previous generations
The Cure: Find common ground
The Symptom: Lack of involvement is
keeping campus life from flourishing
The Cause: Students need a personal invitation
to get involved
The Cure: Talk to students every week
and invite them to join
The Symptom: Students aren't showing up
The Cause: They don't have time to do
everything
The Cure: Target specific subgroups

10. Cure “Apathy” Try these remedies designed to help you terminate apathy and motivate members
The Symptom: Active members are quitting
The Cause: They're getting burned out
The Cure: Train them to pass along some of
their work.
The Symptom: Attendance at events is
terrible
The Cause: Students weren’t surveyed about
what they really want
The Cure: Get help from marketing classes to
help you survey your students

11. Cure “Apathy” Try these remedies designed to help you terminate apathy and motivate members
The Symptom: Members won't volunteer for leadership roles The Cause: They don't see opportunities
The Cure: Give members enough to do
The Symptom: Attendance at meetings is dwindling
The Cause: Members are losing interest The Cure: Show how your group is addressing students' needs The Symptom: Your group's credibility rating is the pits
The Cause: Key officers don't view themselves as role models
The Cure: Agree on an overall mission and image, and hold visible leaders accountable

12. Cure “Apathy” Try these remedies designed to help you terminate apathy and motivate members
The Symptom: Group members aren't completing projects
The Cause: They feel overwhelmed
The Cure: Give them more manageable tasks The Symptom: Members have stopped paying attention or offering suggestions in meetings
The Cause: The president isn't taking his or her job seriously
The Cure: Get rid of hidden agendas

13. Diversity
Do you have a diverse student body? In what ways is it diverse, or not?
Do you offer events and programs that would appeal to broad, diverse groups?
Who do you have on the bus? (Jim Collins’ book “Good To Great”)
Volunteer Involvement Ladder

14. Commitment
Tell contribution vs. Commitment story.

15. Market Research…
Know what your customers want and give it to them. Market Research is not just for Microsoft or McDonald’s.
Total Quality Management
Continuous Improvement
Surveys, Polls, Suggestion Boxes

16. Know Your History
It’s difficult to truly know where you’re going if you have no appreciation for where you have been. What triumphs have you had as an SG? What failures have you experienced? You should learn tons from both.

17. Quotable…
“Those who do not learn from the past are condemned to repeat it.” - George Santayana

18. Who are Your Messengers?
It’s about the message, but also the messenger.
Not everyone will want to be a part of SG … and that’s o.k.
Do you have an “elevator speech” about your SG?
What do your collateral pieces look like (brochures, flyers, etc.)
How are you using your website?
Do your messengers reflect your student body?

19. Try New Things!
Tomorrow’s signature program is today’s first time event.
The only unchangeable certainty is that nothing is certain or unchangeable.
Balance the novel with the tried and true.
Think outside the box.
Build Foundations while Building Bridges.

20. Create a brand for your SG
What do you do that no other organization does?
What is your value proposition?
What resources do you have at your disposal? Human and financial? How do you utilize these resources?
Plan your work and work your plan.
Clarify your mission, vision and values.

21. My Message To You…
“Don’t wish that things were easier. Wish that you were better, and make it so.” - Andy Ortiz

22. Closing Words…
“To accomplish great things one must not only act, but also dream. Not only plan, but also believe.” - Anatole France

23. Contact Info for Andy Ortiz
Andrew F. Ortiz. J.D., M.P.A. President and CEO Ortiz Leadership Systems, LLC West 9th Street Tempe, AZ (480)