1. Search Engine Optimization
You have been hired by Betty Jones of Jones Candies to help her optimize her new web site JonesCandies.com.
Read about Search Engine Optimization
In one page do the following:
Explain to Betty how search engine “bots” work.
Explain the difference between paid placement and placement based on relevance.
Make four recommendations about how Betty can get the greatest number of hits to her site.
In addition, recommend to Betty two features she might add to her site in order to keep users on her site longer, making it more “sticky”.