1. SEO
Breanna Sanders

2. Search Engine Optimization
Combinations of strategies, techniques and tactics used to increase the amount of visitors to a website by creating a high ranking placement in the search results page of search engines like Bing, Google and Yahoo
Payment isn’t involved, as it is with paid search ads

3. What kind of Audience/Message/Goals:
What Makes the best SEO:
* Easy to use, navigate, and understand
* Provide direct, actionable information relevant to the query
* Professionally designed and accessible to modern browsers
* Deliver high quality, legitimate, credible content

4. Advantages VS Disadvantages
Potential for tons of traffic/visitors to your site
Exposure for people looking for a solution
Once you rank on the first page you'll most likely stay there for years
Most people feel the most relevant results are those in natural search not the paid listings
Takes time
May be costly to compete for competitive niche
No guarantee for results
Risk being penalized
Provides you no full coontrol

5. AIDA: Attention Create a atractive layout and formatting
List your content with authorship
Use keywords at the beginning of titles rather than in the middle or at the end
Use short descriptions that are appealing with a strong call to action
Go local, using maps and listing opening times etc. to attract audiences attention
*The first step is to grab the attention of your visitors once they visit your website. The battle for attention is on Google’s search engine results pages (SERPs). You wantto Remember if your visitors fail to find what they are looking for on your website, they move on to your competitors.

6. AIDA: Interest
*Visitors must be able to get what they are looking for on your website
Making your website appealing
Informative & engaging
Different colors when they have visited a link
Videos/pictures
Ask yourself: “Why did my audience visit this page?” “What are they looking for?” and provide that content
If your content is informative and interesting to read, people will visit your website often and will recommend it to others.

7. AIDA: Action Use Active language
Buy now, order now, discounts at purchase

8. AIDA: Desire
User engagement  user recognition and retention = more leads and sales
* reviews, testimonials and interactions on social media
Offering incentives to customers can develop trust
Free downloads, games, tools, services, ect.

9. Businesses that Benefit from SEO
Small Business/Start Ups:
Cost effective
May have an advantage over large businesses by targeting niches in their shared demographics
Medical Professionals
Usually specific, which reduces competition and creates use of keywords
Usually local, giving a better competitive edge in the market

10. Kent’s Camera Kastle

11. Surprises & Misconceptions:
Pay For Click increases SEO Rankings
Search engines have tried to prevent this type of crossover
*Google advertisers spend millions of dollars have noted that they are not able to get special access or consideration from search quality or spam teams
seo/myths-and-misconceptions-about- search-engines

12. Sources: