1. Executive Presence
By Wendi Shoop

2. Background Study done by the Center for Talent Innovation
Focus of study was to identify what some professionals have that others do not
The outcome of the study was the identification of 3 pillars that define Executive Presence
Background

3. Objectives Review Executive Presence 3 pillars:
Set of specific behavioral characteristics
Communication
Appearance
Identify and develop your personal Brand
Create your elevator speech
Objectives

4. “Executive presence is an amalgam of qualities that true leaders exude, culminating in an aura that telegraphs you’re in charge – or deserve to be.” Executive Presence Pg. 3
The EP Concept

5. The 3 Pillars of EP Gravitas (A specific set of behaviors)
Exuding confidence
Acting decisively
Showing integrity
Demonstrating Emotional Intelligence
Burnishing reputation
Projecting Vision
Communication
Appearance
The 3 Pillars of EP

6. Gravitas (Behavioral Characteristics)
6 Core traits of Gravitas
Confidence or ”Grace under fire”
Decisiveness and ”Showing Teeth”
Integrity and ”Speaking Truth to Power”
Demonstrating Emotional Intelligence
Reputation and Standing
Vision
Essentially the same for men and women
Must NOT fail miserably at any one trait
Must ace at least 3 of the 6
Gravitas (Behavioral Characteristics)

7. Communication Top 6 Communication-related Behaviors
Great speaking skills
Assertiveness
Ability to command a room
Reading your audience
Small talk
Sense of humor
Body language
Communication

8. Appearance Most important attribute: Posture Physical Attractiveness
Good Grooming
Posture
Physical Attractiveness
Study showed that while a small percentage, it is a critical part of EP
It is the first impression others have of you
Appearance

9. Your Personal Brand What people think of when they hear your name
It exists regardless of your intentions
Based on your past work, interactions and relationships
Is the perception others have of you
Your Personal Brand

10. Elevator Speech What you do in 30 words or less Who you are
Your value proposition
Elevator Speech

11. Executive Presence is the perceptions others have of you based on your Gravitas, Communication and Appearance
Create your Brand and market it through sponsors and champions
Have your Elevator Speech memorized and ready for when the opportunity to share is available
Be intentional about your own personal development
Wrap up

12. Questions?