1. Assignment 1:Analyzing and Evaluating an Advertisement
Evian Water
Assignment 1:Analyzing and Evaluating an Advertisement
Arwa S.AlKadi

2. Outline 5-Summary 1-Background of the Advertisement 4-Effectiveness
3-Persuasion Tactics
2-The Advertisement

3. Background of the Advertisement
Evian :French pronunciation: ​[evjɑ̃], AY-vee-ahn) is a imported brand of luxury mineral water coming from several sources near Evian-les-Bains, on the south shore of Lake Geneva.
Today, Evian is owned by Danone Group , a French multinational company. In addition to the mineral water, Danone Group uses the Evian name for a line of organic skin care products as well as a luxury resort in France.
Then love affair of the brand with babies started in France in 1935, when Evian was first recommended as a perfect water for babies. In years 2009 and 2013, Evian produces two viral ads :Roller Babies and Baby and Me, which were published on the YouTube channel of Evian they wanted to represent their water as one that can keep adults young at heart.
The video " baby and me " has racked up over 29 million YouTube views in less than a week, and "Roller Babies" video holds the official Guinness World Record for most viral video ad of all time.
Country
France
Source
Évian-les-Bains
Type
still pH
7.2
Calcium (Ca) 80
Chloride (Cl−)
6.8
Bicarbonate (HCO3)
360
Magnesium (Mg) 26
Nitrate (NO3)
3.7
Potassium (K) 1
Silica (SiO2) 15
Sodium (Na)
6.5
Sulfates (SO)
12.6
Website
All values in milligrams per liter (mg/l)

5. Persuasion Tactics
The water can keep adults young
at heart.
Embrace their inner child after
seeing them selves in the mirror
reflecting their facial expressions
in every movement
The adults and the babies wore
almost identical outfits
Catchy music on background
Life orientated and energized
style of dancing

6. Effectiveness In my opinion the advertisement was very effective because it catches the eye as we know " Dance counts as a tool for social interaction " what made the advertisement very impressive are the adorable babies and creative dance moves while also it contained a hidden message that people of different ages, races and genders to form a community that all of them had something in common " they all want to stay and become young " .

7. Summary The advertisement was about the famous mineral water “evian”
In this advertisement they used many persuasion tactics like babies who represented the water in a way of purity and energized
The youthfulness of babies becomes a well-known sign for Evian