1. NEW Bigger Bar For Bigger Sales!
“I like the breakable, bite-sized pieces, so you can eat it on the run.”
Silky Smooth Milk Chocolate Bar
1.44oz. 18Ct., 12/CA Item #45984
Silky Smooth Dark Chocolate Bar 1.44oz. 18Ct., 12/CA Item #45985
“It's a good size for a bit of chocolate on the go.”
Consumers Love the New
DOVE® Chocolate Singles Bar
The Silky Smooth DOVE® Chocolate Bar Will Have You Savoring Your Sales
Consumers say the new bar is a far better fit to enjoy during their “everyday moments” – which means more sell-through for you1
The redesigned bar gained a lot of interest from new consumers, who showed strong purchase intent over the old format1
With a wider size and an increased weight from 36.9g to 40.8g, the bar delivers a strong value perception to consumers and a greater shelf presence
Growing the IC category – the improved Singles Bar will increase penetration by targeting non-users, driving them to the brand and bringing silky smooth chocolate to on-the-go occasions
Projected sales are from $19.5MM to $26.5MM, up +36%
Package Redesign Makes DOVE® Chocolate Singles Bar Easier to Find on the Shelves
Dynamic Marketing Launch Plan for DOVE® Chocolate Singles Bar
Our full-contact media support plan will target millions of consumers, reaching them at all touch points and at every opportunity
- National TV
- Print
- Digital
- In-store Displays
- Radio
- PR/WOM
- FSI
- Coupons/Tear Pads
- Catalina
- OOH/POP Media: C-Store
Breakthrough graphics improve shelf impact and differentiate flavor offerings
1. BASES Results

2. In-store Displays Lead to Sweet Success!
Order Quantity
____ DOVE® Silky Smooth Milk Chocolate Bar
1.44 oz., 18 Ct. Carton, 12/CA
Item #45984
____ DOVE® Silky Smooth Dark Chocolate Bar
1.44 oz., 18 Ct. Carton, 12/CA
Item #45985
____ Mixed DOVE® Chocolate Counter Unit
1.44 oz., 72 Ct., 2/ CA
36 Ct. DOVE® Silky Smooth Milk Chocolate Bar
36 Ct. DOVE® Silky Smooth Dark Chocolate Bar
Item #45986
____ Mixed DOVE® Chocolate Shipper/Powerwing
1.44 oz., 168 Ct.
96 Ct. DOVE® Silky Smooth Milk Chocolate Bar
72 Ct. DOVE® Silky Smooth Dark Chocolate Bar
Item #45987
DOVE® Chocolate Mixed Singles Powerwing
168 Ct.
Item #45987
44.5”
DOVE® Chocolate Mixed Singles Counter Unit
72 Ct. 2/CA
Item #45986
17.5”
13.188”
12.063”
13.25” 4”
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