2. SAMHSA Publications Store
Taxonomy Tuesday
Rich Morey
March 29, 2011

3. SAMHSA Background
Supports State & local efforts to improve quality & availability of SA & MH treatment & prevention services
Federal Grants to States and Community Orgs
Drug and alcohol treatment & mental health services referral
Statistics on Drug Abuse & Mental Health

4. Background Call Center (470K+ Inquiries)
Publication Orders (13.3M shipped)
Website (8M+ Web visits)
Mailing List (60K subs)
Conferences (100+ exhibits)

5. Store Video http://www.youtube.com/watch?v=NE6Jak9xZtI
Improve delivery of content:
Tie related content together
Increase findability
Analyze & Track:
Continuous evaluation & improvement
Inform resource & budget decisions

6. Project Goals Merge two legacy Web sites Customer-centric focus
Improve delivery of content
Capture & Track data
Analyze and add intelligence
Build for future growth & flexibility
Improve delivery of content:
Tie related content together
Increase findability
Analyze & Track:
Continuous evaluation & improvement
Inform resource & budget decisions

7. Background Content Analysis
KM System Requirements Criteria (Use Cases / Wireframes)
Metric Analysis
Web Site Design HTML Prototype
User Analysis
Web Site (Pre-Production)
Personas
Web Site Production
Improve delivery of content:
Tie related content together
Increase findability
Analyze & Track:
Continuous evaluation & improvement
Inform resource & budget decisions
Taxonomy
End User Testing & Validation

8. Taxonomy Joe Busch Improve delivery of content:
Tie related content together
Increase findability
Analyze & Track:
Continuous evaluation & improvement
Inform resource & budget decisions

9. Publications Store http://Store.samhsa.gov
API Example
Improve delivery of content:
Tie related content together
Increase findability
Analyze & Track:
Continuous evaluation & improvement
Inform resource & budget decisions

10. Publications Store Web orders have increased by 40%
72% conversion rate (shopping cart)
Rich data on what customers need
People are more easily finding what they’re looking for
Per visit orders & downloads are increasing
Nearly 12K pages to less than 3k
Improve delivery of content:
Tie related content together
Increase findability
Analyze & Track:
Continuous evaluation & improvement
Inform resource & budget decisions

11. SAMHSA Office of Communications
Contact Info
Rich Morey
SAMHSA Office of Communications
store.samhsa.gov