1. COUNTRY SIZE

2. COUNTRY SIZE VARIETY OF RESOURCES TRANSPORT COSTS SIZE OF ECONOMY
PRODUCTION SCALES

3. INTERNATIONAL PRODUCT LIFE CYCLE THEORY

4. INTERNATIONAL PRODUCT LIFE CYCLE THEORY
MULTINATIONAL ENTERPRISE
THE MARKET
TECHNOLOGY
A DYNAMIC VIEW

5. INTERNATIONAL PRODUCT LIFE CYCLE
Intro.
Growth
Mature
Decline
product
unique
less unique
standard
location
industrial
multiple
LDC’s
R & D
high
less
drops
none
feedback
low
alteration
many
some
labor
skilled
less skill
routine
costs
price
advertising
technical
mixed
mass
competition
great
shakeout
market
export
small
saturated
decline