1. The Killer Market Stall

2. Things to keep in mind... the right signs tells a great story
effective display techniques
make an impression/be memorable
exceptional customer service

3. Ultimately, how can I make things easier for my customers?
Step #1 is to walk your farmers’ market as a customer. Think about the flow of traffic and what is at eye level. If you are already a vendor, take time to walk your booth as a customer as well.

4. 1. Signage; 2. Table Setup; 3. Product Display; 4. You, the vendor

5. Signage: Your Main Sign
Things to consider:
information: business name, your name, town/city
location, location, location
angle
think outside the box – get creative with your signage
Tip – you could also had the distance you travel to market
Next sign is example of information-

7. Sign Location
Your booth location may change from week to week. Having a clear and visible sign will ensure your customers can find you at the market.
So what works?
There are basically three possible locations for your booth sign -

8. #1. above, whether hanging from the building structure in an indoor market or placed across your tent in an outdoor market.

9. #2 behind you

10. #3. in front, attached to the table

11. Think outside the box...

12. Think outside the box...

13. Additional Signage tell your story share your values
extra information (veggie varieties, short season availability, gluten-free, etc.)
prices
other retail locations
go on brag!
You will likely need multiple signs at your booth – you’ll certainly need pricing signs.
Farmers’ markets are a high energy place. This can take its tole on vendors however. You’ll likely be doing a lot of talking and lots of smiling. One way to get your message across to curious customers is to use signs that tell your story and your values.

14. In creating these signs, think about what motivates you in your business.
Anything positive about your business should be shared with your customers – if you don’t tell them how will they know? Ex. Pie “Hand grown, hand ground, hand baked”.
It is this information that sets you and your business apart.

16. Additional Info – veggie varieties.

17. “Very limited seasonal harvest”

18. Gluten-free
Lactose-free
Soy-free
Vegetarian
Vegan
Pork-free

20. prices -

21. prices

22. Brag – be proud of what you create and tell your customers!
Signs are a big help with this as well.
Have you ever had a local paper write about your business? Blow that up and display it at your market booth!

23. Table Setup & Product Display
Things to consider:
colours (table cloth, vendor costume)
build up
baskets and other props
fill it up!

26. At the Berwick Farmers’ Market – props, baskets, prices.
Certain products are more difficult to display than others -

27. You, the vendor be recognizable and memorable (wear your “costume”)
customer service
go on brag!
Recognizable – ideally you don’t step away from your booth during the market BUT you may have to. So, be recognizable so your customers, market manager and co-vendors can find you or point you out to interested customers.
You can go beyond just recognizable and into memorable by wearing a “costume” – don’t get scared, this can simply be a funky hat, a cleaver shirt, or an eye catching (and functional) apron.

28. hats

29. Customer Service: Tips, Do’s & Don’ts
Greet customers.
Serve only one customer at a time.
Know your products – how they are grown/created and how to use them/cook with them.
Try to use the same sales staff every week at the market.
Wear a name tag.
Reward your loyal customers.
Make it easy for customers – provide bags, mirrors, etc.
Have a product list and clearly display prices
Don’ts –
Leave your market booth often or unnecessarily.
Have earphones in or read a book while on duty.