1. Blue Ocean Strategy By:
Zuraik, Ph.D. Innovation, Strategy & Leadership
California School of Management & Leadership
San Diego, CA, USA |

2. Best Seller

3. Agenda What is blue ocean strategy? How to formulate and execute BOS?
How to sustain It?
Leadership challenges
Conclusion

4. What is that strategy ?!!

5. Introducing Market Structure
Strategy as military metaphors
Competing for lands = customers
CEO, Headquarter, Troops, Front line
Focuses how to beat other enemies = competitors
How to a win battles

6. Planning and Positioning Schools

7. Industry traditional competition strategies

9. Bloody Ocean

11. BOS HELP….

12. Blue Ocean Definition
Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim & Mauborgne argue that companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of uncontested market space. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. 

13. Blue Ocean Definition
Break the Value-Cost tradeoff by do differentiation and low cost at the same time
Create and capture new demand targeting non-customers
Create uncontested market space and make the competition irrelevant
Structured framework and process

15. But
How to do it ?!!

18. Value Innovation

19. Strategic Canvas

21. Cirque du Soleil

22. Industry Strategic Profiles

24. Another example

25. Implementation …

26. 6-paths structured framework

28. Leadership Piece is There ….

29. What leadership style we need to for Blue Ocean Strategy?

30. Hurdles….

31. Resistance………

33. Fair Process

36. Conclusion…

39. What is your Strategy…..

41. Red Ocean Traps

42. Red Ocean Traps Trap One: Seeing Blue Ocean Strategy as Customer-Oriented Approaches

43. Red Ocean Traps Trap Two: Confusing Technology Innovation with Blue Ocean Strategy

44. Red Ocean Traps Trap Three: Equating Creative Destruction with Blue Ocean Strategy

45. Red Ocean Traps Trap Four: Equating Blue Ocean Strategy Strategies with Differentiation

46. Red Ocean Traps Trap Five: Equating Blue Ocean Strategy Strategies with Low-Cost Strategies

47. Thank You !

48. Questions ?

49. Blue Ocean Leadership
Blue Ocean Strategy