1. Missouri’s 2017 Highway Safety & Traffic Blueprint Conference
Bill Whitfield – Blueprint Update
MoDOT Highway Safety Director
Mike Matthes – Implementing Vision Zero
City OF COLUMBIA CITY Manager

3. THE FOCUSED FIVE

4. Aggressive Goal Setting
7% Reduction in Fatalities and Fatality Rate
4% Reduction in Serious Injuries and Serious Injury Rate
4% Reduction in Non-motorized

5. What does it take to reach Zero?
Vision
Courage
Action
Teams of dedicated personnel
Endurance
Policy
Strength

6. OVERVIEW What is Vision Zero How we got to Vision Zero
How we formed our Action Plan
Components of Action Plan
Next Steps

7. No loss of life is acceptable.
WHAT IS VISION ZERO?
Philosophy for transportation system design & operations that asserts:
Safety is the most important factor in planning
Traffic deaths & serious injuries are preventable
Transportation systems should be designed so that user errors are not fatal
No loss of life is acceptable.

8. GETTING TO VISION ZERO
Mayor’s Task Force on Pedestrian Safety – Formed May 2015
Final Task Force Report presented to City Council – Nov. 2016
#1 Recommendation – Adopt Vision Zero Policy
City Council Adopted Policy Resolution – Dec. 2016
Goal: Zero fatalities and serious injuries by 2030

9. FORMING OUR ACTION PLAN
Public Input
Staffing
Guiding Principles
Equitable
Data-Driven
Accountable
Partnership

10. ACTION PLAN: ENGINEERING
CRITICAL ACTION #1: Formalize a program & protocol for road safety audits and assessments. CRITICAL ACTION #2: Create a Crash Analysis Team. CRITICAL ACTION #3: Identify engineering design parameters that improve safety for all road users. CRITICAL ACTION #4: Reduce legal, posted speed limits.

11. ACTION PLAN: EDUCATION
CRITICAL ACTION #1: Develop a safety & education communication campaign. CRITICAL ACTION #2: Work with other organizations to develop education campaigns and policies. CRITICAL ACTION #3: Promote traffic safety innovations and improvements.

12. ACTION PLAN: ENFORCEMENT
CRITICAL ACTION #1: Increase funding for police traffic safety enforcement through a ballot or other source. CRITICAL ACTION #2: Support statewide legislation to prohibit cellphone use and create a local ordinance to ban texting while driving for all ages. CRITICAL ACTION #3: Improve and reform enforcement of speed limits and prosecution of violators. CRITICAL ACTION #4: Provide routine bicycle and pedestrian safety training for law enforcement officers.

13. ACCESSING THE ACTION PLAN
Vision Zero website:
City website:

14. QUESTIONS?
Bill Whitfield MoDOT Traffic Safety Director
Mike Matthes
Columbia City Manager