1. The complete health and wellness solution
HALE & HEARTY
The complete health and wellness solution
Group 1- B17001, B17025, B17030, B17036, B17043

3. APPLICATION

4. KEY PARTNERS MOTIVATION Big Basket/ Grofers grocery apps
Localized gyms
Merchandize stores for fitness equipment
Nutritionists and Trainers
MOTIVATION
Grocery apps: Customer data number of orders revenue
Gyms & merchandize stores: Awareness through Marketing Revenue
Nutritionist/Trainer : Income reputation
Hospitals: Take data and refer them to customers ; Revenue

5. KEY ACTIVITIES Online community for motivation
In-app notifications from connected friend circle/community who have completed specific tasks
Multiple Indian languages
Thousands of Indian & local cuisines’ data

6. CUSTOMER RELATIONSHIP
VALUE PROPOSITION
To provide an easy solution for the escalating cost of healthcare and to deal with a lack of sound, integrated and trusted fitness-related guidance
TARGET GROUP
To provide a solution to professional office-goers who find it hard to take out time for health
To provide solutions to people suffering from health issues
‘Salesforce’ allows users to synchronize contacts, calendars, s and tasks  in both applications.
‘Salesforce’ for small business allows users to manage contacts, track sales deals, manage tasks and events, harvest leads and track performance
Personalized relationship where the app not only tracks their fitness & exercise regimes but also connects them to nutritionists and trainers

7. DISTRIBUTION CHANNELS
Search Engine Optimization
Social Media Optimization
Print Media
Advertisements at relevant touchpoints
Google Store
&
Apple iStore

8. Community Interaction
Name
Hale &
Hearty
Healthify
Practo
Runtastic
Diet Plan
Exercise Regime
Medical Help
Nutrition Advice
Delivery Service
Community Interaction

9. KEY RESOURCES
Domain name & Cloud hosting - hale&hearty.com, amazon web service
Designers and developers - developing apps and websites
App and website design and architecture
Develop app versions for different platforms
CRM - synchronization of contacts, calendars, s and tasks  in applications
Integration of data analytics - to get an idea of the behaviour of the customers 1 2 3 4 5 6

10. Exhibits Total Ad- Click Revenue per year: Quarter Visits/day
Visits/year
Ad clicks
Rev/click
Total (Rs.)
Quarter 1
100
36500
365
2.275
Quarter 2
200
73000
730
Quarter 3
300
109500
1095
Quarter 4
400
146000
1460
3321.5
Subscription Model:
Type
Fee/month (Rs.)
Proportion of users
Regular
499
50%
Premium
999
40%
Ultra Premium
1499
10%

11. Avg. Per unit Revenue (Rs.) Total Revenue: (Revenue equation)
Item
Avg. Per unit Revenue (Rs.)
No. of units
Total Revenue (Rs.)
PRO membership fee
Regular
499
0.5x * 12
2994x
Premium
999
0.4x * 12
4795.2x
Ultra Premium
1499
0.1x * 12
1798.8x
Advertisements
3/click
3650
10950
Download income
0.21/download
210000
Total Revenue: (Revenue equation) x
Revenue structure
X: Number of paid users in year 1 needed for breakeven
3 types of membership depending on access to services:
Regular, Premium and Ultra Premium
Advertisements are mainly pay-per-click ads

12. Total Cost: (Cost equation)
Cost Structure
Item
Avg. Per unit Cost
No. of units
Total costs
Salary
Executive 10
Support
300000 20
Rent
400000/month 12
App Launch 
Android store
1625 1
iStore
6435
IT Infrastructure
CRM
325/user/month
12x
3900x
Laptops
100000 30
Cloud
(50TB)
918528
Domain
99/year 5
495
Connectivity
20000
240000
Marketing
Miscellaneous
Total Cost: (Cost equation) x
Employees are mainly two types:
Executives who handle the business from the headquarters and the support staff who handle the on-field operations
X: Number of paid users per year for CRM
Cloud: Expense as per fee charged by Amazon web services
Domain expense as per fee charged by Godaddy.com
Connectivity as per ACT data plans
Equating Revenue and Cost equations, the BREAKEVEN POINT for PAID USERS is 7200 out of the 3.16 lakhs estimated visits per year.

14. THANK YOU