1. THE RACE OF CHAMPIONS
A BASIC PRESENTATION

2. A NEW VIEW ON RACING

3. OVER 20 YEARS OF INNOVATION
Since its creation in 1988 the Race Of Champions has been the end of season finale for the world’s best drivers
For over 20 consecutive years ROC has promoted the best of motorsport to a larger audience through:
a unique knockout competition
unmatched spectator venues

5. THE RACE OF CHAMPIONS
The world’s best drivers from F1, World Rally, Touring Cars, NASCAR X-Games, Le Mans, etc
They battle head-to-head in identical cars to find the fastest of them all: “The Champion of Champions”

6. THE ROC NATIONS CUP
A unique chance for the world's top drivers to compete as a team representing their own country in the quest for the title “The World’s Fastest Nation”

7. ROC REGIONAL FINALS
To satisfy increasing demand, ROC is launching a select number of Regional Finals, from which the winning teams qualify for the ROC World Final at the end of the season

8. THE GREATEST CHAMPIONS
The ROC Nations Cup winners include:
GERMANY (Seven-time F1 World Champion Michael Schumacher & reigning king Sebastian Vettel)
USA (NASCAR Champions Jimmie Johnson, Jeff Gordon, etc)
SPAIN (Fernando Alonso, etc)
FRANCE (Sébastien Loeb, etc)
SCANDINAVIA (Mattias Ekstrom & Tom Kristensen)
FINLAND (Heikki Kovalainen & Marcus Gronholm, etc)

9. STADIUM TO RACE TRACK
In 5 days the world’s finest stadiums including Wembley and the Bird’s Nest in Beijing are transformed into full blown tarmac racing tracks with:
1,800 tonnes of asphalt
2,200 tonnes of underlay
a 100-tonne cross-over bridge

10. THE PARALLEL ROC TRACK
The design of the parallel track gives the world’s best drivers the opportunity to drive the exact same track without ever interfering with each other’s cars
Each heat is a closely-fought duel – often decided by less than hundredths of a second

11. ALL CARS ARE WINNERS
Each heat features two identical cars from the same manufacturer
No competition between car manufacturers
All cars are guaranteed winners
Partners have the same opportunity to acquire branding and hospitality

15. A PERFECT VIEW FROM EVERY SEAT
Spectators can see every instant of the action from each one of the seats in the stadium
Fans get closer to the drivers and cars than at traditional race tracks
The intensity grows as the world’s best drivers battle through 1/4-Finals, 1/2-Finals to the Grand Final to determine “The Champion of Champions”

16. ROC AUDIENCE APPEAL Independent Spectator Studies show:
Over 90% overall satisfaction
93% positive image of ROC Sponsors
78% Male
36 years average age
30% in management position
49% attendance with family
42% attendance with friends

17. WORLDWIDE MEDIA EXPOSURE
Images from ROC broadcasts are watched by more than 100 million viewers in over 200 countries
TV production in HD since 2004
ROC coverage both LIVE and throughout the year on the internet

18. MARKETING OPPORTUNITIES
ROC offers include:
Great branding opportunities
One of the best hospitality experiences in sport
Unique platform for product demonstrations and launches
Consumer promotions and internal incentives with unmatchable prizes

19. YOU CAN RACE WITH THE BEST

21. BRAND BUILDING

22. SPECTACULAR SHOWS
Partners can also associate themselves with many other aspects of the ROC Show, like:
• Freestyle motorcycle and stunt shows
Car exhibitions and car stunts
DJs and cheerleaders

24. LOTS OF FUN FOR THE FANS...
Spectators can vote for the most spectacular shows and win “money can’t buy” prizes like a co-drive with one of the world’s best drivers in the Race Of Champions – and it's all thanks to you!

25. ...AND EXCITEMENT FOR THE DRIVERS!

26. www.raceofchampions.com partners@raceofchampions.com