1. Knowledge economy and Intellectual capital
Knowledge management
Knowledge economy and Intellectual capital

2. Knowledge economy
Post-industrial era, information age, knowledge economy
Shifts in major sources of wealth creation in society
General motors, health insurance, spending on steel
High unemployment rate (Google and Apple)
Patents
Patent troll is a pejorative term used for a person or company that enforces its patents against one or more alleged infringers in a manner considered (by the party using the term) unduly aggressive or opportunistic, often with no intention to manufacture or market the patented invention.
The move from an industrially-based economy to a knowledge or information-based one in the 21st Century demands a top-notch knowledge management system to secure a competitive edge and a capacity for learning.
For several decades the world's best-known forecasters of societal change have predicted the emergence of a new economy in which brainpower, not machine power, is the critical resource. But the future has already turned into the present, and the era of knowledge has arrived.
--"The Learning Organization," Economist Intelligence Unit

3. Industrial sectors in Taiwan

4. Order foods, giving tips

5. Experience economy
A good example is Starbucks. Starbucks sells more than just coffee. They present themselves as the “third space” (between home and work); this is their why story, then comes how they do it (comfortable chairs, lots of power outlets, tables at which people can work) and finally what they do (fresh coffee).

6. The classification for each stage in the evolution of products is:
A commodity business charges for undifferentiated products.
A goods business charges for distinctive, tangible things.
A service business charges for the activities you perform.
An experience business charges for the feeling customers get by engaging it.
A transformation business charges for the benefit customers (or "guests") receive by spending time there.

7. Economics 2.0 in practice
The software layer is a major factor in the economic well-being
All of the intangible factors that make the food court possible.. (Kling and Schulz, 2009)
Protocols and receipts
Practices (i.e. ways of doing things)
Norms; mental models; shared assumption, cultural values; script (restaurant, order, recycle)
Infrastructure
Physical, legal, ...

8. Capital Factors of production
Any form of wealth employed or capable of being employed in the production of more wealth.

9. Intellectual capital Human capital Social capital Structural capital
Individual capabilities
Social capital
Capacity to collaborate
Structural capital
Organization’s processes, systems, and procedures
Syllabus/class policy and procedures and structural capital

10. Human capital
The knowledge, skills, and experiences and experiences possessed by individual employees
Explicit conceptual knowledge
Tacit knowledge

11. Structural capital
“everything that remains in a firm after it’s employees go home”
Includes the explicit, rule-based knowledge embedded in the organization’s work processes and systems, or encoded in written policies, training documentation, or shared databases of “best practices.”
Also include intellectual property, recognized by patents and copyrights.
Practices
All the rules, grading policy encoded in the syllabus
The class atmosphere, teacher’s lecture style; class portal,
Class infrastructure, classroom arrangement.
Architecture/ phen suie?
All faculty at the same level, College of arts and humanities,
Organization restructuring,
KM, leadership, innovation certificate, programs
e.g. Open thesis defense

12. Social capital
“features of social organization, such as networks, norms, and trust that facilitate coordination and cooperation for mutual benefit (Putnam, 1993).”

13. Social capital and KM Reduce transaction costs
Produces higher quality of knowledge
A source of inimitable competitive advantage

14. Social capital Social capital and knowledge sharing
The ability of groups to collaborate and work together
Cognitive
Structural
Relational

15. KM from the in intangible assets perspective
“The deliberate design of processes, tools, structures, etc. with the intent to increase, renew, share or improve the use of knowledge represented in any of the three elements of intellectual capital.”

16. Intellectual capital 智慧資本 人力資本 結構資本 關係資本 本質 智力 流程 關係 範圍 內藏於員工形成 本質 智力 流程 關係 範圍
內藏於員工
儲存於組織內員工間的協調合作
儲存於組織外部顧客、夥伴、供應商的協調合作
衡量方式
知識的質與量
流程的效率
關係的長久
外顯困難度 高 中 最高 信任 文化 支援
關係資本, social capital
Within and beyond individuals/organization
Customer relationship, governmental regulatory agency (e.g. wall street ), suppliers relationship, financial relationships
The social capital of Denmark and New York.
Can knowledge be alienated; detached

17. Elements of intellectual capital

18. Examples of structure capital
3M has a rich set of structures and systems to encourage resourcefulness:
Seed Capital: Inventors can request seed capital from their business unit managers; if their request is denied, they can seek funding from other business units. Inventors can also apply for corporate funding in the form of a Genesis Grant. (The Post-it was funded by a Genesis Grant.)
New Venture Formation: Product inventors must recruit their own teams, reaping the benefit of 3M’s many networking forums as they seek the right people for the job at hand. The recruits have a chance to evaluate the inventor’s track record before signing up. However, if the product fails, everyone is guaranteed their previous jobs.
Dual-career ladder:: Scientists can continue to move up the ladder without becoming managers. They have the same prestige, compensation, and perks as corporate management. As a result, 3M doesn’t lose good scientists and engineers only to gain poor managers, a common problem in the manufacturing sector.

19. Knowledge Management Social capital Human Structural Today’s
intellectual
capital
Knowledge
Management
Social
capital
Human
Structural
Organizational
learning
Future
intellectual
capital
Personal: social, human, and structure… (harder for a person to “change” parts.)
Organization: social, human, and structure
Intellectual capital grows with use
Fig. Intellectual capital grows with use

21. Intellectual capital and complexity of decision
Decision requiring more integration should have social and human capital as their investment focus. Figure 4.4.
Why?