1. Social Selling Success
Kendra Ramirez
Digital Strategist
Social Selling Success

2. Agenda Social Selling Success The DNA of a Successful Profile
Adding & Leverage Your Connections
Ways to Engage
Time management

3. Social Savvy
Are you a 1, 2, or 3? (for professional use)
Beginner Just getting started using social media sites 1
Intermediate Using the tools for several years 2
Advanced Landing business because of it 3

4. The DNA of a Successful Profile

5. 1 2 3 4 Successful profiles focus on Joe Professional
A Great Headshot 1
Joe Professional 2
An attention-grabbing headline and strong keywords 3
Relevant, compelling information on your experience and the company you represent
Background
Endorsements 4
Top 3 endorsements are shown. Focus on the ones that matter to your clients.

6. Who would you rather do business with?
25X more likely to be viewed

7. Headshot
Accord Financial
Summary
Contact info

8. Accord Financial
About Us
Visuals

9. What’s wrong with this profile?
Jim Smith
Sales
ABC Company

10. Adding & Leveraging Your Connections

11. Adding Connections

12. Your Circles of Influence
3rd
2nd
You
1st
Need a graphic here

13. Leverage the depth of your LinkedIn network
1,000,000
3rd Level
10,000
2nd Level
Leverage the depth of your LinkedIn network
100
1st Level

14. Leverage Your Connections

16. Positioning Statement
The goal of a positioning statement is to quickly generate curiosity and reduce tension for the prospect.
Personalize your approach.
Know your prospect’s industry and business challenges.
Follow companies
Join relevant business/industry groups
Identify relevant events
Leverage news available via social media

17. Sample Message Subject line: referral from Joe Smith
Joe asked that I reach out to you. Congrats on your recent (insert award, article). I have helped leaders like you accomplish (insert x). Do you have 15 minutes the week of October 16? I look forward to our conversation.

18. What’s wrong with this message?

19. What’s wrong with this message?

20. Ways to Engage

21. Groups

23. Status Updates

24. Write an Article

25. Time Management
Put 30 minute weekly reminder in your calendar for social media
Daily
send happy birthday or anniversary
Weekly
share or like and comment on prospective client articles
Identify mutual connections to leverage for warm introductions
Add good quality connections

26. Sales Integration
Where can we add LinkedIn into our sales process?

27. Mobile: LinkedIn

28. Action Plan One more contact Clean up my profile
Add 5 good quality connections per week
Update my status once a week
Use LinkedIn app daily to congratulate someone on an anniversary or send a happy birthday note.
Find 5 new people to get to know better per week
Join 3 groups and become active in those groups. Attend networking events of the group.

29. Questions?
Social Selling Success

30. Kendra Ramirez Digital Strategist kendra@kendraramirez.com
Linkedin.com/in/KendraRamirez
KendraRamirez.com