1. Global Internship – DGB Consulting Center
Uroš Šraj
Kiwon Kim
Jihyun Kim
April, 1st 2013 ~ May 7th 2013

2. Contents 1. About DGB Consulting Center 2. Friction Stir Welding
3. STEEP Analysis
4. External Environment
5. Internal Environment
6. Conclusion

3. Global Internship – DGB Consulting Center
1. About DGB Consulting Center
DGB Business Consulting Center serves the business community to improve business operations of the other organizations.
Organizations may draw upon the services of management
consultants for a number of reasons, including gaining external
advice and access to the consultants' specialised expertise

4. Global Internship – DGB Consulting Center
2. Friction Stir Welding
Friction-stir welding (FSW) is a solid-state joining process
(the metal is not melted) that uses a third body tool to join 2 faying surfaces.
Advantages
• It is more environmentally friendly
• No filler wire required
• Energy efficient
• Easily automated on simple milling machines
Disadvantages
• It is less flexible than fusion welding
• There are difficulties with thickness variations
• Slower traverse speed than in some fusion welding tech.

5. Global Internship – DGB Consulting Center
2. Friction Stir Welding
Possible applications
The FSW process is currently patented by TWI in most industrialised countries and licensed for over 183 users. Friction stir welding and its variants friction stir spot welding and friction stir processing are used for the following industrial applications.
Shipbuilding and Offshore
Automotive
Personal Computers
Aerospace

6. Global Internship – DGB Consulting Center
2. Friction Stir Welding

7. Global Internship – DGB Consulting Center
3. STEEP Analysis
These analysis describes a framework of macro-environmental factors
used in the environmental scanning component of strategic management.
Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety.
Technological factors include technological aspects such as R&D activity, automation, technology incentives and the rate of technological change.
Society
Technology
Economy
Ecology
Politics
Economic factors include economic growth, interest rates, exchange rates and the inflation rate. These factors have major impacts on how businesses operate and make decisions.

8. Global Internship – DGB Consulting Center
3. STEEP Analysis
Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially affect industries such as tourism, farming, and insurance.
Political factors are basically to what degree the government intervenes in the economy. Specifically, political factors include areas such as tax policy, labour law, environmental law,trade restrictions, tariffs, and political stability.
Society
Technology
Economy
Ecology
Politics

9. Global Internship – DGB Consulting Center
3. STEEP Analysis
Society
Technology
Economy
Ecology
Politics

10. Global Internship – DGB Consulting Center
4. External Environment
3C Model
3C Model is a business model that provides us with a strategic look of the factors needed for success. It was developed by business and corporate strategist Kenichi Ohmae.
The 3C’s model points out that when developing a strategy one should focus on three key factors for success. In the construction of a business strategy, three main players must be taken into account, which include the Customer, the Competitors and the Corporation.

11. Global Internship – DGB Consulting Center
4. External Environment
3C Model
The Customer
Clients are the base of any strategy according to Ohmae.
Therefore, the primary goal is supposed to be the interest of the customer
and not those of the shareholders.
The Competitors:
Competitor based strategies can be constructed by looking at possible
sources of differentiation in functions such as: purchasing, design, engineering, sales and servicing.
The Corporation:
The Corporation needs strategies aiming to maximize the corporation’s strengths relative to the competition in the functional areas that are critical to achieve success in the industry.

12. Global Internship – DGB Consulting Center
4. External Environment
5Force Model
5 Forces analysis is a framework for industry analysis and business strategy development. It draws upon industrial organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market

13. Global Internship – DGB Consulting Center
5. Internal Environment
Value Chain
The value chain analysis describes the activities the organization
performs and links them to the organizations competitive position.
Value chain analysis describes the activities within and around an
organization, and relates them to an analysis of the competitive
strength of the organization.

14. Global Internship – DGB Consulting Center
5. Internal Environment
7S Model
7S Analysis is basic tool for analysis and action. 7S Model is helpful in delivering a comprehensive organizational analysis. Using that information can lead to a new vision, through internal operation updates, and down to individual abilities and placement. Mapping out change in its entirety is very helpful in its planning.

15. Global Internship – DGB Consulting Center
5. Internal Environment

16. Global Internship – DGB Consulting Center
6. Conclusion

17. Global Internship – DGB Consulting Center