1. Creating a public service announcement
Raising awareness for a cause

2. When you finish this activity, you will be able to:
Objective
When you finish this activity, you will be able to:
Demonstrate ability to create a message to change public opinion using photographic compositional elements and text

3. What is a psa?
A public media message that is disseminated by the media at no charge
The objective is to raise awareness by changing public attitudes and behavior towards a social issue
Were any Super Bowl ads last night PSAs?

4. History of the psa Shaped by the Ad Council
First called the War Advertising Council which focused on wartime needs during World War I
Focus expanded to address forest fires, blood donation, and highway safety
Ad Council mission: “Identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.”
 Political ideology?

5. Click here for the “This is your brain on drugs” PSA

6. Click here for the “This is your brain on heroin” PSA

7. Click here for the “bullying” PSA

8. Click here for the “adoption ice cream” PSA

17. Assignment: PSA 1. Brainstorm on a PSA topic 2. Create it in Photoshop
It must have a call to action (something that must be changed)
It should have a solid message relevant to your age group
2. Create it in Photoshop
It must be 8.5 x 11 inches
It must include text and photography
The photography must be your own – no internet pictures
Label the file [your last name] PSA [class period] save to your H drive and submit to Mr. Nigrelli via Google Drive by the end of class on Friday, February 3rd