1. Perspectives, Tools, and Techniques
BUS 347 Consumer Behaviour
Library Research
Perspectives, Tools, and Techniques
BUS 347: Consumer Behaviour
Mark Bodnar

2. Researching in Academic Business Journals
Assumptions
Some experience searching for academic journal articles (e.g., BUS 272)
Already fairly proficient with the 4 Steps approach?
If not... spend 6 minutes here:
Only 4 Steps:
Researching in Academic Business Journals
BUS 347: Consumer Behaviour
Mark Bodnar

3. Metaphors 1 Playing darts... blind? BUS 347: Consumer Behaviour
Mark Bodnar

4. A scavenger hunt in a dense fog?
Metaphors 2
A scavenger hunt in a dense fog?
BUS 347: Consumer Behaviour
Mark Bodnar

5. Vote! #2 Foggy #1 scavenger hunt Blind darts #3 Other?
BUS 347: Consumer Behaviour
Mark Bodnar

6. Eavesdropping on a conversation?
Metaphors 3
Eavesdropping on a conversation?
BUS 347: Consumer Behaviour
Mark Bodnar

7. More? BUS 347 Research Guide
Tools & Techniques
PsycInfo
99% academic research articles
Covers Marketing/CB + applied psychology journals
Can limit to literature reviews
“Times Cited in this database” feature
More? BUS 347 Research Guide
Google Scholar
Best for Stage 2 searches: especially cycling by Times Cited
BUS 347: Consumer Behaviour
Mark Bodnar

8. Roadblocks Finding too little?
Think indirectly: Is your topic a mix of 2+ streams of research?
Think broadly: Are you focusing your topic too soon?
Finding too much?
Scan for a subtopic that interests you. (Books!)
Ask for help!
BUS 347: Consumer Behaviour
Mark Bodnar

9. Questions?
BUS 347: Consumer Behaviour
Mark Bodnar