1. Leads
By Michael Flax

2. Leads
Readers decide in the first _______ to ___ words whether or not to read a story.
___________________

3. Lead The ________________________________________ ____________________
It conveys the main idea

4. Leads for Hard News Stories
Direct News Leads
Stories about ________, ____________________.
It gives the most important facts about the story.

5. Leads for Soft News Stories
____________________feature stories about __________ or about ______________ issues.
The lead can be ______ ___________________.

6. Direct News Leads Also known as the ________________
They answer most if not all of the questions

7. Prioritizing Information
The Direct News Lead put the ______________ ____________________________.
Deciding which fact to use to begin the lead is extremely important.
First seven to 14 words.

8. Prioritizing Information (cont.)
Leads that tell ____, ____ and ____ are popular because recognize prominent names, and they want to know _____________________ and what it ____________________.

9. Values that Make a Story News
________________

10. Summary Lead
Beginning paragraph that ________________________________________________________ ________________________________________________________ _____________________________________.

11. Summary Leads
It is a carrot to tempt the reader into reading the story.
_________________________________________.

12. Indirect Leads
A lead that ____________ _____________________ before letting the reader know the topic of the story.
Used for _____________.

13. Indirect Leads (cont.)
They entice the reader to read the article by introducing the ________ _________________________________________ _________________________________________ ___________________________ of the story.

14. Delayed Lead
An indirect lead in which the main information is placed after the first anecdote or main point.
Used for hard or soft news.
Also used for features, editorials and columns.

15. Storytelling Lead
Another label for feature leads that begin by telling a story.
Again, used for features and columns.

16. Works Cited
McCutheon, Randall; Schaffer, James; and Stofer, Kathryn T. Journalism Matters. “Chapter 6: Writing a News Story. Lincolnwood,” Il Pgs