1. Community Education and Outreach session seven

2. Community Education and Outreach
Outreach Plan
Getting Community Buy In
Developing a Customer Base
Addressing Community Conflicts
Using Your Compost Project for Education

3. Outreach Plan
When performing outreach, the main goals are to gain awareness and build lasting relationships.
During the life of your project you will need numerous outreach plans
Upper Management, Tribal Council
Within your Tribal structure
Landowners, neighbors
Community

4. Outreach Plan Add structure to your outreach efforts
Evaluate what you have done
Ensures you stay focused and on target with your activities

5. Outreach Plan
Identify and Prioritize Needs and Assess Resources Available
Identify Your Target Audience(s)
Define Goals and Objectives
Identify Outreach Strategies
Implement Plan
Evaluate Plan
1. Identify and Prioritize Needs and Assess Resources Available
What do you need? Staff, money, time, site, supplies & equipment, food waste, carbon source...
What staff and program resources do you have to implement outreach activities?
2. Identify Your Target Audience(s) Whom do you want to reach?
Tribal Council? Tribal employees? Tribal members living on your reservation? Local businesses-restaurants, grocery stores? Casino/Hotel management? Tribal school students and staff? Nearby Tribes?
3. Define Goals and Objectives
What is it you would like your audience to do once they have heard your message? Who will do what, how, where, and by when?
4. Identify Outreach Strategies
What outreach methods and tools will you use? Will outreach be one-time, short-term, or ongoing or a combination?
5. Implement Plan
Put your plan into action. Who will be conducting the outreach? Monitor to make sure that implementation is going as planned. Make adjustments if needed.
6. Evaluate Plan
Before you implement your plan, identify how you will evaluate it. How will you know if your plan is working? What baseline information will you obtain before you implement the plan? What outcomes will you be measuring? What feedback will you gather from participants, potential participants, providers, etc.? What can you learn that may help you be more successful in the future?

6. Getting Community Buy-In
Educate, Educate, Educate
Waste Audit Results
Survey
Opinion Polls-Tribal Meetings, Pow Wow, Community Events
Survey Monkey-
Mail
Be Seen and Heard

7. Getting Community Buy-In
Newspaper Articles
Community Events
Facts
Display booth
How-to
5 minute, 15 minute “talk”
Tribal Radio
Community Centers, Recreation Center
Advertisements
Community service announcements
Semi-permanent display
NPR style show
Elder Center, Tribal Veteran Center, Meal Site
Community Classes
Compost How-to
Green Living
Benefits-for community and gardens
Gardening Workshop
Tribal Government
Internet
Get added to agenda
Website
Ask for support
Facebook

8. Getting Community Buy-In
Tribal Organization
Partnership with other departments/divisions
Department meetings
Tribal School

9. Developing a Customer Base
Who are your customers?
Create a Win-Win Scenario
What will your customer get?
How will this benefit them
Money savings
Finished product
Be Dependable

10. Addressing Community Conflicts
Be Ready in Advance
Research opposing views
Ask others already in the trenches
Address All Complaints
Be Transparent
Publish and Educate on All Facts, Numbers, Options
Address problems in advance

11. Using Your Compost Project for Education
Tribal School, Head Start, Day Care
School wide compost project
Science Curriculum
School Garden
Need a Champion
Make the students the teachers
Chemistry Class Project
Before/After/Summer School Program
Recreation Center Summer Program

12. Using Your Compost Project for Education
Higher Education
Bachelor/Master Thesis Project
Tours of facility
Classroom Demonstrations